During an investor's meeting, Nintendo provided a sneak peak at its upcoming plans to take advantage of Wii U's NFC capabilities by showcasing a Mario figurine.
Check him out, in all of his plastic glory, below.
"In other words, the figurines, which consumers buy and collect, are going to work with multiple software titles to be released in the future, and we are aiming to develop more software titles compatible with the figurines," Nintendo president, Satoru Iwata explained.
"Nintendo has a lot of well-known character IP that has originated in video games, and we have been regularly releasing titles from game franchises that make use of this character IP. This is why I believe a brand-new type of platform will be born when the character IP becomes compatible with NFP."
Iwata plans to reveal more at E3 about this new initiative, which has been codenamed NFP for "Nintendo Figurine Platform" and "NFC Featured Platform."