According to research firm iSpot, Sony has spent $59 million on television ads for PlayStation between the months of January and May. Meanwhile, within the same five-month window, Microsoft has spent just $34.7 million on TV ads for Xbox.
As for Microsoft, I think it's safe to assume the Big M is saving its marketing dollars for a big push later this year. After all, we've got Halo: The Master Chief Collection, Sunset Overdrive, and Forza Horizon 2 coming this holiday season. Something tells me we'll also get plenty of commercials reminding gamers that Xbox One gets Call of Duty: Advanced Warfare's DLC before PS4 and PC.
Thanks, PlayStation LifeStyle.