The ESRB's free. easy-access app is now available for Microsoft Windows Phone 7, which is great for parents who want to know more about the content of a game than just the rating. Just by snapping a photo of the game's box or typing the game name into the app, users can view full rating summaries:
Summertime can mean video game time for many families, whether playing in the car, on the plane or in the living room. But just like movies, not all games are appropriate for every child. So before buying a video game for a child it’s important to check the game’s rating and understand its content to determine if it’s the right choice.
Even if this app isn't used frequently, it still shows that the ESRB is providing the tools for parents to make their own decisions and that we don't need strict laws governing our industry's rating system.