Activision CEO: "We're Taking Some Of The Biggest Risks"
Posted on Thursday, September 26 @ 10:30:24 Eastern by Alex_Osborn
A lot of gamers like to hate on Activision, and with good reason. After all, the publisher is responsible for running popular franchises like Tony Hawk and Guitar Hero into the ground. Will they do the same with Call of Duty and Skylanders? Probably.
But that doesn't mean Activision isn't also taking some risks. According to CEO Eric Hirshberg, they're taking more chances than many give them credit. "Our strategy is to do a few things and do them exceptionally well," he explained to Edge. "I think that sometimes people misperceive that as somehow being risk-averse, and yet we’re taking some of the biggest risks in new genres and new business models and new IPs than anybody."
Hirshberg then went on to cite Destiny as one such example, adding:
From what we've seen of Destiny thus far, it's hard to argue against Activision. It's an incredibly ambitious (and expensive) game that is hardly playing it safe. Even if it is a first-person shooter at its core.
comments powered by Disqus
MotoGP 14 teaser trailer. (1:01)
Dark Souls II
A diabolical launch trailer. (2:00)
World of Tanks: Xbox 360 Edition
Map Madness video. (2:08)
Frontline Commando 2
Frontline Commando 2 trailer. (0:47)
The Incredible Adventures of Van Helsing II
Pre-order Van Helsing II NOW and play the Closed Beta today. (1:51)
|More On GameRevolution|