Angry Birds Developer Rovio Says $1.2B Evaluation Is Too Low
Posted on Friday, October 14 @ 13:14:58 PST by Nicholas Tan
Based on funding talks in August, Angry Birds developer Rovio has been valued at $1.2B based on the 400 million and free downloads of the game since 2009, but "Mighty Eagle" Chief Marketing Officer Peter Vesterbacka believes that this estimate is conservative:
Walking through the Chinese mall next to my apartment, I see Angry Birds merchandise in stores normally reserved for the likes of Mario, Sonic, and Final Fantasy. I have my eyes on some of the Angry Birds pillows, and I haven't even played Angry Birds. I just know that I can throw the pillow at someone and laugh about it. The point is that I have no idea whether $1.2B is really a low estimate, though it might be one that's set-up for crash-and-burn failure.
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