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Home News Angry Birds Developer Rovio Says $1.2B Evaluation Is Too Low

GAMING NEWS

Angry Birds Developer Rovio Says $1.2B Evaluation Is Too Low

Posted on Friday, October 14 @ 13:14:58 Eastern by


Based on funding talks in August, Angry Birds developer Rovio has been valued at $1.2B based on the 400 million and free downloads of the game since 2009, but "Mighty Eagle" Chief Marketing Officer Peter Vesterbacka believes that this estimate is conservative:

We're happy with our valuation but we think it's probably a bit north of that.

We're not ready to file for an IPO tomorrow. Maybe a year from now... We're insanely profitable... We're not a publicly traded company yet but we can fund our own growth.

We think we have a good shot at being the first entertainment brand that has a billion fans -- people we can talk to and have a dialog with every day.

Disney started as a black and white cartoon about this little mouse. Nintendo has been working on Mario for 26 years. Angry Birds is less than two years old.

Walking through the Chinese mall next to my apartment, I see Angry Birds merchandise in stores normally reserved for the likes of Mario, Sonic, and Final Fantasy. I have my eyes on some of the Angry Birds pillows, and I haven't even played Angry Birds. I just know that I can throw the pillow at someone and laugh about it. The point is that I have no idea whether $1.2B is really a low estimate, though it might be one that's set-up for crash-and-burn failure.
Related Games:   Angry Birds, Angry Birds Halloween, Angry Birds Rio, Angry Birds: Seasons
Tags:   Rovio, Angry Birds


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Comments
  • Rinnon
    Rinnon
    Joined: Nov 2005
    Posted: Oct 14th, 2011 at 1:24 pm
    I've seen the same thing, Angry Birds in Anime stores, or in the little 2 dollar vending machines that have cell phone charms in them, etc.

    But I think they're getting way ahead of themselves, comparing themselves to the likes of Disney and Mario, it's rather arrogant really. Yeah, they're doing very well for themselves, and good for them. But do they really think Angry Birds are going to be around 25 years from now? Or if they really want to draw this comparison... do they think they're going to be around 80 years from now? (Mickey Mouse, 1928) I highly, highly doubt it. I'll be surprised if even in 10 years they still have a quarter of the popularity they have now.
    0 0
  • tinymhg
    tinymhg
    Joined: Jun 2011
    Posted: Oct 14th, 2011 at 4:13 pm
    Bravo! This my be a fad like the pet rock (lame 70’s reference), or could be the first product of a game developing powerhouse. Time will reveal all.
    0 0
  • Daddio
    Daddio
    Joined: Nov 2008
    Posted: Oct 14th, 2011 at 3:37 pm
    Angry Birds has become nothing but annoying.
    0 0
  • usaglory
    usaglory
    Joined: Mar 2009
    Posted: Oct 14th, 2011 at 3:50 pm
    Nobody will remember that sh*t 3 years from now.
    0 0
  • Chunibrow
    Chunibrow
    Joined: Mar 2010
    Posted: Oct 16th, 2011 at 10:53 pm
    i want to see FatBooth plushies
    0 0
  • keyshark
    keyshark
    Joined: Oct 2011
    Posted: Oct 17th, 2011 at 11:42 am
    The term you are looking for is "Valuation" not "Evaluation"
    0 0

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