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FEATURED VOXPOP nick_olsen
Welcome home, Mario; we’ve missed you!
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GAMING NEWS

Apple Is A Bigger Threat Than Next-Gen Consoles, Says Gabe Newell

Posted on Wednesday, January 30 @ 18:03:00 Eastern by Jonathan_Leack

Be afraid, be very afraid.

Valve is getting ready to debut its first console, and it isn't the threat of Microsoft and Sony entering the next-gen that is worrying it the most. Instead, it's the king of the mobile market, Apple, that Valve's management is worried about.

Gabe Newell, CEO at Valve, has expressed his concern with Apple's inevitable entry into the living room entertainment market. To a classroom full of University of Texas students he said the following:
The biggest challenge, I don't think is from the consoles. I think the biggest challenge is that Apple moves on the living room before the PC industry sort of gets its act together.
Apple's stock has climbed into the hundreds of billions as the company has consistently outpaced its competition, but console manufacturers have been lucky enough to avoid its impact, at least directly. In contrast, the mobile gaming market has been profoundly shaken with Nintendo and Sony caught in a multi-faceted war.

Newell is fully aware that Apple is going to push its hardest to make a presence in the living room, and if there's one thing we've learned about Valve it's that it's most productive when under pressure. Don't be surprised when the Steam Box turns out to be an extremely impressive device.
Tags:   Gabe Newell, steam


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Comments
  • elmoreoocyte
    elmoreoocyte

    Joined: Apr 2012
    Posted: Jan 30th, 2013 at 6:28 pm
    I agree with Newell. The Xbox could, in theory, be seen as PC's first step at "getting its act together" in the living room, but only to a point.

    Maybe with MicroSoft's media center centric moves that are almost guaranteed with the XXXbox, combined with the Steam Box, Apple won't be able to gain another senseless & overpriced stranglehold.
  • wildmario
    wildmario

    Joined: Jan 2007
    Posted: Jan 30th, 2013 at 6:43 pm
    If Valve feels this threatened, maybe they will finally get Episode 3 out.
  • Jobin_Wendy
    Jobin_Wendy

    Joined: Mar 2012
    Posted: Jan 31st, 2013 at 10:27 am
    ZING!

    Not spam.
  • LawnGnome
    LawnGnome

    Joined: Apr 2007
    Posted: Jan 30th, 2013 at 8:13 pm
    I think the living room is safe from Apple. All of their non-mobile devices have been total flops. Sony & Nintendo better hope they don't release a dedicated handheld gaming device though.
  • wildmario
    wildmario

    Joined: Jan 2007
    Posted: Jan 30th, 2013 at 8:20 pm
    Do you think Apple will repeat what the Wii had done?
  • LawnGnome
    LawnGnome

    Joined: Apr 2007
    Posted: Jan 30th, 2013 at 11:07 pm
    I think that if Apple released an iPhone or iPod-like device that was geared specifically toward gaming apps it could be huge. Even a "gamer edition" of those devices that boasted better hardware for gaming would have a fairly large appeal for those people who are iOS game enthusiasts (your mom).
  • usaglory
    usaglory

    Joined: Mar 2009
    Posted: Jan 31st, 2013 at 6:40 am
    Maybe Nintendo should just add the ability to make calls to its next handheld.
  • Jobin_Wendy
    Jobin_Wendy

    Joined: Mar 2012
    Posted: Jan 31st, 2013 at 10:35 am
    I wish the Xperia PLAY wasn't such a failure.
  • BigTruckSeries
    BigTruckSeries

    Joined: May 2006
    Posted: Jan 31st, 2013 at 3:39 am
    If Apple wants to take over the living room, THEY WILL.

    Apple games are better than the stuff on Wii. Far more addictive and far cheaper.
  • PineappleUltra
    PineappleUltra

    Joined: Jan 2013
    Posted: Jan 31st, 2013 at 9:38 am
    No Way, there is a reason why nobody games on an Apple desktop.
    1. Wayyy to expensive for what you get
    2. Their hardware isn't even designed for it
    3. And the biggest example: COD: Black Ops got released in 2012 for their computers, a full TWO years later than anything else on the market.

    How do you suppose they are going to conquer the living room when you can't even properly game on any of their devices/computers currently in production?
  • sli
    sli

    Joined: Mar 2012
    Posted: Jan 30th, 2013 at 8:22 pm
    Are gamers and "casual gamers" even part of the same market segment?
  • Andy578
    Andy578

    Joined: May 2011
    Posted: Jan 31st, 2013 at 8:28 am
    not really, theres just a little overlap
  • BigTruckSeries
    BigTruckSeries

    Joined: May 2006
    Posted: Jan 31st, 2013 at 3:38 am
    Apple's strength is the 3rd party game apps that cost less than $10. If they make it so you can play games you bought on iPhone/iPod on your TV through an Apple TV, they'll dominate the market. The main consoles like PS and XBOX won't be threatened, but they'll never be able to outsell an Apple device like that.

    I'm also wondering if Apple will get serious about making a TV or desktop speakers. A big screen Apple TV is gonna be ridiculously costly. You can buy a 70" TV for the price of a bigscreened iMac as is.
  • pavlos
    pavlos

    Joined: Dec 2012
    Posted: Jan 31st, 2013 at 4:56 am
    never,,, at least if they do they'd have to target the tiny niche market that could actually afford and want to buy an apple tv over just any regular easy going tv. They'd have to aggressively amp up marketing so that anyone in the business of buying a normal flat screen tv would wanna shell out that extra 400buck for that apple tv.
    everybody just relax yourselves, apple is not taking over, let's not get our panties twisted. If apple really are gonna enter the 'living room', it may not directly be via gaming.
    I think if anyone should worry, it;s ms and sony over the valve box's approach,,,,,,
  • moretokes
    moretokes

    Joined: Apr 2011
    Posted: Jan 31st, 2013 at 7:50 am
    The ps2 could be seen as first entry for pc. It is called the play station 2 computer entertainment system for a reason!
  • moretokes
    moretokes

    Joined: Apr 2011
    Posted: Jan 31st, 2013 at 7:59 am
    Plus the ps3 was the first console to be able to run whndows and other operatig systems, surf the web. So in a sense i consider either the ps2 or the pe3 the first entry
  • sandineyes
    sandineyes

    Joined: May 2008
    Posted: Jan 31st, 2013 at 10:42 am
    Not true exactly. Sony did have a Linux for Playstation 2 kit.
  • Jobin_Wendy
    Jobin_Wendy

    Joined: Mar 2012
    Posted: Jan 31st, 2013 at 7:18 pm
    And Dreamcast had a Browser.
  • Jobin_Wendy
    Jobin_Wendy

    Joined: Mar 2012
    Posted: Jan 31st, 2013 at 10:26 am
    ZING!

    Not spam.
  • moretokes
    moretokes

    Joined: Apr 2011
    Posted: Jan 31st, 2013 at 1:50 pm
    The more you know
  • sandineyes
    sandineyes

    Joined: May 2008
    Posted: Jan 31st, 2013 at 10:40 am
    Personally I think living room computers by design are doomed. Consoles are alright, since they serve a purpose that is not easily emulated by a laptop or other PC. But things like video content aggregation, access to the internet, the ability to run applications on your TV, can easily be done using a laptop, or tablet even, hooked up to a TV.

    Sure devices like Apple TV, Google TV, and Roku are cheaper than laptops, but laptops/tablets have something much more important: popularity.

    So the question becomes, would you rather use a laptop/tablet that you can use anywhere, and hook up to your TV, or would you rather buy another computer that is very similar, except it can only be used when hooked up to a TV?

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