GAMING NEWSDead Island Sells 5 Million Copies, Shows The Power Of MarketingPosted on Tuesday, February 5 @ 12:56:00 Eastern by Jonathan_Leack
![]() If you've ever wondered why marketing is so important, here's your example. Deep Silver has announced that its 2011 title, Dead Island, has just surpassed 5 million sales across all platforms. The milestone comes about 17 months after its debut and just two months before the release date of its successor, Dead Island: Riptide. As much as Dead Island was a good game, it's hard not to give marketing a pat on the back for the achievement. The game received a sizeable pool of underwhelmed consumers post-release who weren't afraid to voice their opinion about the game's long list of questionable glitches and arguably redundant combat. Additionally, the title was a new IP, and seldom do we see new titles push into the seven digits... times five. The first Dead Island trailer obtained over 10 million views in quick order, spurring interest from gamers and movie-goers alike. It's no surprise that Deep Silver did the same thing for Dead Island: Riptide, but only time will tell if the same trick works twice. More from the Game Revolution Network Comments
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I'm one of those easily scared people and I love it, playing this game solo gave me a pretty worrisome feeling most of the time as these dudes would creep out of nothing and come running at you. I think the pretty island setting was a big part of the enjoyment for me too. Co-op I didn't enjoy it because my friend just sprinted everywhere and made it much less scary. To each thier own though. I didn't really experience any glitches either, but I only made it about 50% I think. I will finish it someday and definitely checking out Riptide!