More Reviews
REVIEWS DRAGON: A Game About a Dragon Review
Sporting stylish hand-drawn visuals, offbeat humor, and retro gameplay, this Medieval fantasy game eschews violence in favor of adolescent behavior.

The Evil Within: The Consequence Review
Juli Kidman faces her fears in a terrifying finale.
Release Dates
NEW RELEASES Farming Simulator 15
Release date: 05/01/15


LATEST FEATURES BAMF BABES #6: The Boss
"One must die and one must live. No victory, no defeat. The survivor will carry on the fight. It is our destiny... The one who survives will inherit the title of Boss. And the one who inherits the title of Boss will face an existence of endless battle."

Top 10 Characters That Would Make Great DLC for Mortal Kombat X
What characters could survive a guest appearance in MKX? Here's a hint: Clowns are pretty evil.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP UrbanMasque
The Joys of RPing
By UrbanMasque
Posted on 04/24/15
As some of you probably know I work with Corsair to help cover their gaming product launches and create content around their gaming-event based video coverage. Recently, I was asked by Corsair to participate in one of their Throwback Thursday Gaming Videos which basically interviews current...

GAMING NEWS

Dead Island Sells 5 Million Copies, Shows The Power Of Marketing

Posted on Tuesday, February 5 @ 12:56:00 Eastern by Jonathan_Leack

If you've ever wondered why marketing is so important, here's your example.

Deep Silver has announced that its 2011 title, Dead Island, has just surpassed 5 million sales across all platforms. The milestone comes about 17 months after its debut and just two months before the release date of its successor, Dead Island: Riptide.

As much as Dead Island was a good game, it's hard not to give marketing a pat on the back for the achievement. The game received a sizeable pool of underwhelmed consumers post-release who weren't afraid to voice their opinion about the game's long list of questionable glitches and arguably redundant combat. Additionally, the title was a new IP, and seldom do we see new titles push into the seven digits... times five.

The first Dead Island trailer obtained over 10 million views in quick order, spurring interest from gamers and movie-goers alike. It's no surprise that Deep Silver did the same thing for Dead Island: Riptide, but only time will tell if the same trick works twice.
Related Games:   Dead Island
Tags:   Dead Island
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution