More Reviews
REVIEWS Firefall Review
Repetitive gameplay makes this fall a little boring.

The Walking Dead: Season Two Review
At this point, you’re not coming back for the zombies. Let’s get down to business.
More Previews
PREVIEWS Nosgoth Preview
What do you get when you mix vampires and vampire hunters? Three-on-three class-based combat in the Legacy of Kain universe.
Release Dates
NEW RELEASES Destiny
Release date: 09/09/14

FIFA 15
Release date: 09/23/14

Ar Nosurge: Ode to an Unborn Star
Release date: 09/23/14

Persona 4 Arena Ultimax
Release date: 09/30/14


LATEST FEATURES And I Was All "Hell Yeah I'll Play a New Dreamcast Game"
I just played a Dreamcast game that was released in... wait, 2014?

A Comprehensive Guide to Dealing with Controversy in the Video Game Industry
Need help wading through the latest misogyny/homophobia/racism/corruption debate in the gaming industry? Paul Tamburro’s here to help!
MOST POPULAR FEATURES The Updating List of PAX Indies
We're heading to PAX Prime! Are you looking to check out a few unique indie games while you're there? UPDATED: Dragon Fin Soup, Dungeon of the Endless,

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP samsmith614 Since game design is a business, I decided to see what's really selling well for the PS4. I did this search a week ago, and at the time, out of the top 20 bestsellers on Amazon 10 had not even been released yet. By now some have been released. But others still have not. And yet others...

GAMING NEWS

Dead Island Sells 5 Million Copies, Shows The Power Of Marketing

Posted on Tuesday, February 5 @ 12:56:00 Eastern by Jonathan_Leack

If you've ever wondered why marketing is so important, here's your example.

Deep Silver has announced that its 2011 title, Dead Island, has just surpassed 5 million sales across all platforms. The milestone comes about 17 months after its debut and just two months before the release date of its successor, Dead Island: Riptide.

As much as Dead Island was a good game, it's hard not to give marketing a pat on the back for the achievement. The game received a sizeable pool of underwhelmed consumers post-release who weren't afraid to voice their opinion about the game's long list of questionable glitches and arguably redundant combat. Additionally, the title was a new IP, and seldom do we see new titles push into the seven digits... times five.

The first Dead Island trailer obtained over 10 million views in quick order, spurring interest from gamers and movie-goers alike. It's no surprise that Deep Silver did the same thing for Dead Island: Riptide, but only time will tell if the same trick works twice.
Related Games:   Dead Island
Tags:   Dead Island


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution