More Reviews
REVIEWS Hyrule Warriors Review
Link, Zelda, Impa, and more Hyrule heroes hit the battlefield in this Dynasty Warriors spin-off. Can it stand up to the brand’s history?

Disney Infinity: Marvel Super He Review
Disney Infinity 2.0: Marvel Super Heroes adds light RPG mechanics, builds on action, and uses Toy Box Mode to teach players.
More Previews
PREVIEWS Halo: The Master Chief Collectio Preview
Microsoft and 343 Industries want to bring the entire Halo saga to Xbox One and this collection does exactly that with new graphics for Halo 2.
Release Dates
NEW RELEASES Persona 4 Arena Ultimax
Release date: 09/30/14

Alien: Isolation
Release date: 10/07/14

Borderlands: The Pre-Sequel
Release date: 10/14/14

The Evil Within
Release date: 10/14/14


LATEST FEATURES NIntendo Download September 2014 - Updating Each Week
OK, so I didn't update before PAX and I may have missed one before that. Let's try this again!

Xbox Download September 2014 - Updating Each Week
Minecraft launches on Microsoft's next-generation console and buy a console, choose a free game.
MOST POPULAR FEATURES The Updating List of PAX Indies
We're heading to PAX Prime! Are you looking to check out a few unique indie games while you're there? UPDATED: Dragon Fin Soup, Dungeon of the Endless,

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP shandog137
A Letter to the Big “N"
By shandog137
Posted on 09/12/14
I have and will continue to have a place in my heart for Nintendo. In fact, my first console was a Super Nintendo. The video game market has changed drastically since the early '90s and it seems like what once was platinum is more so along the lines of silver now. Nintendo has always been...

GAMING NEWS

Dead Island Sells 5 Million Copies, Shows The Power Of Marketing

Posted on Tuesday, February 5 @ 12:56:00 Eastern by Jonathan_Leack

If you've ever wondered why marketing is so important, here's your example.

Deep Silver has announced that its 2011 title, Dead Island, has just surpassed 5 million sales across all platforms. The milestone comes about 17 months after its debut and just two months before the release date of its successor, Dead Island: Riptide.

As much as Dead Island was a good game, it's hard not to give marketing a pat on the back for the achievement. The game received a sizeable pool of underwhelmed consumers post-release who weren't afraid to voice their opinion about the game's long list of questionable glitches and arguably redundant combat. Additionally, the title was a new IP, and seldom do we see new titles push into the seven digits... times five.

The first Dead Island trailer obtained over 10 million views in quick order, spurring interest from gamers and movie-goers alike. It's no surprise that Deep Silver did the same thing for Dead Island: Riptide, but only time will tell if the same trick works twice.
Related Games:   Dead Island
Tags:   Dead Island


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution