More Reviews
REVIEWS BOXBOY! Review
What does the box say? Nothing. And it's gloriously addictive.

Life is Strange: Episode 2 - Out Review
The secret lives of ordinary American teenagers packs an emotional wallop in the latest installment of Life is Strange.
More Previews
PREVIEWS Dirty Bomb Preview
Looking for a more competitive, challenging online FPS multiplayer game? Splash Damage is introducing just that by dropping a Dirty Bomb on the free-to-play game market.
Release Dates
NEW RELEASES Stealth Inc 2: A Game of Clones
Release date: Out Now

Dark Souls II: Scholar of the First Sin
Release date: 04/07/15


LATEST FEATURES Buy, Try, Die: April 2015 Releases
It's really all about Mortal Kombat X this month. So will you buy it, try it, or should it die?!

Interview: Kevin Spacey Is A Part of Call of Duty's Evolution, Says Sledgehammer Games' Dev
At the Call of Duty World Championship, Mike Mejia explains the success of the tournament and how Call of Duty needed to evolve.
MOST POPULAR FEATURES Top 50 Pokémon of All Time
Can you believe there are now six generations of Pokémon? Six!! That's a crazy amount of different creatures to collect. But which are the cream of the crop? Don't worry, Magikarp isn't actually one of them.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP shandog137
Re-Masters - Next-Gen Backwards Compatibility?
By shandog137
Posted on 03/30/15
I am a PS3 owner and someday hope to be a PS4 owner, yet I am not at all dissatisfied with my choice to delay purchase, solely based on the current PS4 library. When I transitioned from a Playstation 1 to a Playstation 2, I was pleasantly surprised that I could for the most part rid myself of my PS1...

GAMING NEWS

Developers Share Love For Steam Sales

Posted on Thursday, July 26 @ 12:24:46 Eastern by Jonathan_Leack

It wasn't long ago that the head of EA's Origin department, David DeMartini, put Valve on blast for supposedly devaluing games and muffling pre-order numbers by running routinely competitive sales. Valve were quick to defend themselves with logic, but now developers are showing their support after a massive influx of profits.

Gamasutra interviewed a variety of developers after this year's Steam Summer Sale, which offered hundreds of games for 50% to 75% off, and they all share the same stance: sales are as good for Valve as they are for game studios.

One of the developers who was spoken to was Max Schaefer, CEO of Runic Games, and he was ecstatic about the profits incurred from having Torchlight featured as a sale item multiple times during the Steam Summer Sale. He stated:

We find that we get several thousand percent increases in units and revenue on the days of the Steam sales, and unit sales are usually about double the normal for a few weeks after the sales are over

Other developers such as Supergiant Games and Team Meat experienced similar throughput both during and after the sale. Games that may have suffered from a previous lack of marketing were finally able to receive a spotlight on the front page of Steam, a place that hundreds of thousands of gamers visit on a daily basis.

From my point of view, I purchased four games that I had completely forgotten to visit and I've thoroughly enjoyed all of them. The best part is I know I'm not the only one. For EA to come out of the woodwork and make it seem like sales are bad for the industry is just naive, and it's one of several reasons why I couldn't care less about Origin.

Long live sales!
Tags:   steam, origin, sale
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution