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Home News Developers Share Love For Steam Sales

GAMING NEWS

Developers Share Love For Steam Sales

Posted on Thursday, July 26 @ 12:24:46 Eastern by Jonathan_Leack

It wasn't long ago that the head of EA's Origin department, David DeMartini, put Valve on blast for supposedly devaluing games and muffling pre-order numbers by running routinely competitive sales. Valve were quick to defend themselves with logic, but now developers are showing their support after a massive influx of profits.

Gamasutra interviewed a variety of developers after this year's Steam Summer Sale, which offered hundreds of games for 50% to 75% off, and they all share the same stance: sales are as good for Valve as they are for game studios.

One of the developers who was spoken to was Max Schaefer, CEO of Runic Games, and he was ecstatic about the profits incurred from having Torchlight featured as a sale item multiple times during the Steam Summer Sale. He stated:

We find that we get several thousand percent increases in units and revenue on the days of the Steam sales, and unit sales are usually about double the normal for a few weeks after the sales are over

Other developers such as Supergiant Games and Team Meat experienced similar throughput both during and after the sale. Games that may have suffered from a previous lack of marketing were finally able to receive a spotlight on the front page of Steam, a place that hundreds of thousands of gamers visit on a daily basis.

From my point of view, I purchased four games that I had completely forgotten to visit and I've thoroughly enjoyed all of them. The best part is I know I'm not the only one. For EA to come out of the woodwork and make it seem like sales are bad for the industry is just naive, and it's one of several reasons why I couldn't care less about Origin.

Long live sales!
Tags:   steam, origin, sale


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Comments
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Jul 26th, 2012 at 1:26 pm
    Origin, you silly stupid ****ers.
    0 0
  • Jonathan_Leack
    Jonathan_Leack
    Joined: Jan 2012
    Posted: Jul 26th, 2012 at 1:34 pm
    I presume that says stupid loafers?
    0 0
  • Jobin_Wendy
    Jobin_Wendy
    Joined: Mar 2012
    Posted: Jul 26th, 2012 at 1:38 pm
    What else would it say? I'm confused.
    0 0
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Jul 26th, 2012 at 3:27 pm
    Loafers? You mean like the shoes? Jon you are also a silly ****er.
    0 0
  • Bras
    Bras
    Joined: Jul 2008
    Posted: Jul 26th, 2012 at 2:21 pm
    Seeing Torchlight and Bastion at 75% off made me click an Add to Cart button I would've clicked later anyway.
    0 0
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Jul 26th, 2012 at 3:28 pm
    Gotta admit Torchlight is a fun lil game, the sequel shows to be even better.
    0 0
  • xDUMPWEEDx
    xDUMPWEEDx
    Joined: Jan 2012
    Posted: Jul 26th, 2012 at 2:23 pm
    Origin sucks and is a complete failure. Screw EA.
    0 0
  • 213EDD
    213EDD
    Joined: Sep 2007
    Posted: Jul 26th, 2012 at 4:08 pm
    Relevant : i.imgur.com/TmaKz.gif
    0 1
  • Noritama
    Noritama
    Joined: Feb 2012
    Posted: Jul 26th, 2012 at 3:22 pm
    Steam sales are great especially for Indie Developers.
    0 0

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