EA Discusses The Issues With Annualizing Battlefield
Posted on Wednesday, November 20 @ 08:08:01 Eastern by Alex_Osborn
While Activision is committed to pumping out a new Call of Duty every year, Electronic Arts isn't quite ready to do the same with Battlefield. According to company CFO Blake Jorgensen, DICE simply doesn't have the development resources to make that happen without compromising the overall quality of the product. Plus, they've also got a Mirror's Edge sequel and new Battlefront game on their plate as well.
"The challenges are you've got to most likely do it out of two studios because it's hard. It's a two-year project," Jorgensen explained. "Battlefield takes us about two years to develop and so you want to make sure that you're sharing talent across studios, so you keep [the] core talent of the product and the experience for the consumer there. You also want to be really careful that you don't destroy the franchise along the way. You got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise."
He also went on to bring up the longevity of each entry in the series, adding, "And Battlefield is a product that doesn't just sell once, it sells for 24-months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants. So you've got to be careful that you don't destroy some of that tail that is on the Battlefield product."
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