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Home News EA Does Not See "A Big Uptake for 3D Gaming"

GAMING NEWS

EA Does Not See "A Big Uptake for 3D Gaming"

Posted on Friday, July 29 @ 15:34:47 Eastern by


With the market for 3D gaming and 3D HDTVs struggling to make ends meet, EA has decided to funnel its investments in 3D into social and online gaming instead, says EA boss John Riccitiello at an annual EA stockholder meeting:

We see really high returns in these markets and very poor returns focusing on 3D, so we are allocating our resources toward new innovations. Frankly we have not seen a big uptake for 3D gaming. We have not seen a big uptake in 3DTVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for.

I don't think EA should sell themselves short on being innovators in the industry, but they are a business and if the consumers don't desire 3D, then it behooves them to follow. With the cost of 3D-enabled TVs and the necessary glasses, most consumers just don't see the appeal of needing 3D at home. I mean, if I really want to see 3D in full effect, I would just go see a 3D movie at an IMAX theater.

Sony might be cringing at EA's statement, but the time for 3DTVs will come eventually and they're primed and ready to pounce. It's just a matter of how long they are willing to wait, but not before Sony's 3D gaming chief Mick Hocking had some words to say at the Develop conference in Brighton:

[W]e're trying to encourage everyone to learn about 3D properly and come and talk to us so we'll support them when they convert the games But only deliver the best quality 3D. As we've seen in some other industries, if you make great quality 3D, in film you could say Avatar – it's the most successful film of all time, it's the highest grossing film of all time – but since then that hasn't been followed up with the same degree of success.

[Source/Via]
[Image Credit]
Tags:   EA, Sony, 3D


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Comments
  • usaglory
    usaglory
    Joined: Mar 2009
    Posted: Jul 29th, 2011 at 3:40 pm
    If I really want a full 3D effect I'll just go outside I say. I hope 3D dies a quick but painful death.
    0 2
  • MrrClean
    MrrClean
    Joined: Aug 2010
    Posted: Jul 29th, 2011 at 4:00 pm
    F*ckin' eh, dude. This fad is just stupid.
    0 2
  • Diabolus
    Diabolus
    Joined: Nov 2008
    Posted: Jul 29th, 2011 at 4:03 pm
    I liked mine better. "If I wanna see 3D I'll f***ing walk outside."
    0 2
  • De-Ting
    De-Ting
    Joined: Nov 2006
    Posted: Jul 29th, 2011 at 3:46 pm
    3D just needs refinement.
    0 2
  • Diabolus
    Diabolus
    Joined: Nov 2008
    Posted: Jul 29th, 2011 at 3:46 pm
    I'll never be interested in 3D until it advances to the point where we don't need glasses. Until then, meh.
    0 0
  • JunkyArd
    JunkyArd
    Joined: Aug 2006
    Posted: Jul 29th, 2011 at 3:52 pm
    They've talked about this in Popular Science. Yes, I'm a geek who still reads the occasional magazine from time to time. Anyways, I read about it before any of the 3D TV's came out. They were saying at first you'd need glasses, then something, and then eventually they were saying its totally possible to make a tv have 3D without glasses...I forget what time frame they guessed it would be out by. 2015-2020. Somewhere in there I believe.
    0 1
  • tinymhg
    tinymhg
    Joined: Jun 2011
    Posted: Jul 29th, 2011 at 9:14 pm
    Can you say: 3DS?
    0 1
  • TheJx4
    TheJx4
    Joined: Jun 2011
    Posted: Jul 29th, 2011 at 10:15 pm
    ....what year do you live in?
    0 1
  • tinymhg
    tinymhg
    Joined: Jun 2011
    Posted: Jul 30th, 2011 at 12:20 am
    I have no idea. I’m stuck somewhere in the early eighties.
    0 1
  • drathbone
    drathbone
    Joined: May 2011
    Posted: Jul 30th, 2011 at 6:14 pm
    I was confused by this comment too. I thought there was already "autostereoscopic" (aka no glasses) tv's?
    0 0
  • TurinAlexander
    TurinAlexander
    Joined: Sep 2006
    Posted: Jul 29th, 2011 at 4:00 pm
    Honestly, have you seen any of the movies in 3D since Avatar? They do suck.
    0 1
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Jul 29th, 2011 at 4:23 pm
    Keep this under your hats guys but Ive got a sneak peek at the future... wait for it ... are you sitting down?.... 4D.... yeah I just blew your minds.
    0 1
  • Diabolus
    Diabolus
    Joined: Nov 2008
    Posted: Jul 29th, 2011 at 4:49 pm
    Are you...Ken Kuturagi?
    0 1
  • drathbone
    drathbone
    Joined: May 2011
    Posted: Jul 29th, 2011 at 6:42 pm
    God I don't even wanna know what kind of headache/stupid headgear you have to wear for spacetime effects.
    0 2
  • tinymhg
    tinymhg
    Joined: Jun 2011
    Posted: Jul 29th, 2011 at 9:15 pm
    Mind not blown.
    0 1
  • JunkyArd
    JunkyArd
    Joined: Aug 2006
    Posted: Jul 29th, 2011 at 9:17 pm
    Dude. I heard from a guy that claims he got abducted by aliens that they have 5D. He then started talking to a rock about politics. Oh homeless people. They are special.
    0 1
  • tinymhg
    tinymhg
    Joined: Jun 2011
    Posted: Jul 29th, 2011 at 9:36 pm
    Oh yeah, well I 6D. and rock says he'll vote for me...
    0 1
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Jul 31st, 2011 at 11:41 am
    I like rocks views on taxes buts hes far too right wing when it comes to erosion and skipping himself across the surface of a still pond.
    0 0
  • TheJx4
    TheJx4
    Joined: Jun 2011
    Posted: Jul 30th, 2011 at 7:51 pm
    Spy Kids?
    0 0
  • Kakulukia
    Kakulukia
    Joined: Nov 2005
    Posted: Jul 29th, 2011 at 9:40 pm
    3D is the next HDDVD. Mark my words.
    0 0
  • drathbone
    drathbone
    Joined: May 2011
    Posted: Jul 30th, 2011 at 6:09 am
    Except Blu Ray was it's competition and totally pwned it. HD is still a viable technology. I think 3D will fail (as it has before) in it current state.
    0 0
  • TheJx4
    TheJx4
    Joined: Jun 2011
    Posted: Jul 30th, 2011 at 11:13 am
    bit.ly/pI6uUg

    Welcome to 2011.
    0 0
  • Diabolus
    Diabolus
    Joined: Nov 2008
    Posted: Jul 30th, 2011 at 1:16 pm
    Welcome to puberty.
    0 1
  • TheJx4
    TheJx4
    Joined: Jun 2011
    Posted: Jul 30th, 2011 at 7:51 pm
    You hit puberty at 15? O_O
    0 0
  • Masterwabbit
    Masterwabbit
    Joined: Mar 2009
    Posted: Jul 31st, 2011 at 9:12 am
    3D tvs don't interest me. Call me once they've got Star Wars style Holograms working.
    0 0
  • Diabolus
    Diabolus
    Joined: Nov 2008
    Posted: Jul 31st, 2011 at 10:53 am
    Of course not. I was 25.
    0 0
  • TheJx4
    TheJx4
    Joined: Jun 2011
    Posted: Aug 1st, 2011 at 10:43 am
    Fair enough.
    0 0
  • Klandathu
    Klandathu
    Joined: Apr 2008
    Posted: Jul 31st, 2011 at 8:11 pm
    Even a broken clock is right twice a day. Kudos to EA on ditching 3D I guess.
    0 0

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