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Home News EA Nabs UFC License

GAMING NEWS

EA Nabs UFC License

Posted on Monday, June 4 @ 14:06:10 Eastern by Sebastian_Moss

During the rather dull EA press conference, the publisher has revealed that they have picked up the Ultimate Fighting Championship license from THQ.

No actual games were announced, but UFC President Dana White came on to reveal the news, conveniently forgetting how he was treated in the past:

EA Sports told us, 'You're not a real sport, we wouldn't touch this thing. We want nothing to do with this.'

We put our asses on the line, THQ and the UFC, to make a video-game deal in the worst economy in the world. We go out there and do this thing, and it's successful, and now [expletive] EA Sports wants to do a video game. Really? That's not what you told us a year-and-a-half ago.

You told us you'd never be in business with us. They wouldn't even take a meeting because mixed martial arts disgusted them. This wasn't a real sport. Boy, they got over that real quick, didn't they?

The deal was described as multiyear and multiplatform, and will presumably lead to the end of EA's MMA series.
Tags:   UFC, EA


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Comments
  • drathbone
    drathbone
    Joined: May 2011
    Posted: Jun 4th, 2012 at 3:12 pm
    Haha good ol Dana. Funny I just watched a documentary about how he brought UFC from nothing to awesome.
    0 0
  • Italion193
    Italion193
    Joined: Jun 2011
    Posted: Jun 4th, 2012 at 3:17 pm
    Dana tweeted/FB'd about this today... a lot of negative reactions to this move especially with the above excerpt...sigh.
    0 0
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Jun 4th, 2012 at 3:30 pm
    Id love to hear EAs response to Danas comment? Uh.... we.... saw that you were profitable. No hard feelings right?
    0 0
  • shandog137
    shandog137
    Joined: Mar 2007
    Posted: Jun 4th, 2012 at 3:37 pm
    Oh the business world...the quarrels of yester year are easily overlooked for the profits of today.
    0 0
  • Lethean
    Lethean
    Joined: Jan 2001
    Posted: Jun 4th, 2012 at 5:07 pm
    Anyone who has seen more than one interview with Dana White knows he backtracks on what he says a lot. Without admitting it of course. And when something good happens he usually says something like "listen I've been saying for years...." or "like I've always told you guys." I love how you guys post his negative quotes and not the positive ones from today. (Must be the new diection as many blogs
    Err articlesseem pretty negative and cynical now.)This could be a good switch. I doubt much will really change I mean they already borrowed a lot from EA MMA for Undisputed 3.
    0 0
  • Heath_Hindman
    Heath_Hindman
    Joined: May 2011
    Posted: Jun 4th, 2012 at 7:49 pm
    That's classic Dana though. He's a salesman and marketing man through and through. When the UFC loses Dan Henderson, he says "Ef Strikeforce, it's lame and so is Hendo." Then Strikeforce starts to gain popularity, UFC buys it and is like "Yeah these are some great shows with tough dudes! Plus we love Dan Henderson!"

    He talks all about how Allistair Overeem wasn't a very big deal, how he had no "real fights" and stuff, then as soon as the opportunity came up, boom, he was allllll over signing Overeem. He's following the money. It's his job. Meh.
    0 0
  • Lien
    Lien
    Joined: Feb 2008
    Posted: Jun 4th, 2012 at 8:47 pm
    So... no fight night sequels? :(
    0 0
  • Beta_GR
    Beta_GR
    Joined: Jun 2006
    Posted: Jun 4th, 2012 at 11:38 pm
    Never trust a mainstream videogame site as they tend to miss the whole story for sensationalism:
    0 0
  • Nick_Tan
    Nick_Tan
    Joined: Jul 2006
    Posted: Jun 5th, 2012 at 8:45 am
    I'm half surprised at this move. THQ has said they wanted to move away from licensed products, but UFC has been extremely successful for them. What's next? Losing the WWE license? I guess it will be a while before we see another UFC title.
    0 0

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