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GAMING NEWS

EA President Says It Is "Inevitable" Company Will Go 100% Digital

Posted on Monday, July 2 @ 11:40:18 Eastern by Keri_Honea


EA Games president Frank Gibeau recently said in an interview that EA is currently forging a path to become a 100% digital operation. I'm not sure how this is a huge shock, but I suppose it's much like Anderson Cooper's coming out this morning: it's something official.

"It's in the near future. It's coming," Gibeau said. "We have a clear line of sight on it and we're excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we're doing.

"But if customers want to buy a game at retail, they can do that too. We'll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we'll go in that direction," he continued. "For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future…we're going to be a 100 percent digital company, period. It's going to be there some day. It's inevitable."

With EA's sports game franchises, this move really makes a world of sense. Why pay $60 each year for the same game with new athletes and a few new features? It makes far more sense to purchase the core game and then DLC for each year to add these extras. 

The biggest downside is the need for larger hard drives. 250GB may not even cut it before too long.
Tags:   EA


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Comments
  • TheJx4
    TheJx4

    Joined: Jun 2011
    Posted: Jul 2nd, 2012 at 11:51 am
    "It makes far more sense to purchase the core game and then DLC for each year to add these extras."

    That's possible now, and it'll never happen.
  • felipe63
    felipe63

    Joined: Sep 2011
    Posted: Jul 2nd, 2012 at 12:04 pm
    Not to be a smart-ass but aren't all video games 'digital'. Saying games are going digital is like saying most cars will eventually run on gas.
  • thedarkstar
    thedarkstar

    Joined: Feb 2011
    Posted: Jul 2nd, 2012 at 1:09 pm
    Depends on the context I believe. Physical copies versus non-physical copies.
  • OdiousLupous
    OdiousLupous

    Joined: Jul 2011
    Posted: Jul 2nd, 2012 at 1:40 pm
    You are right itll never happen. Theyre in the business of making dollars not sense.
  • C_nate
    C_nate

    Joined: Apr 2009
    Posted: Jul 2nd, 2012 at 3:25 pm
    It's just marketing speak for making you pay for games that you no longer own and have control over except for whether or not you still want it on your hard drive.
  • Chunibrow
    Chunibrow

    Joined: Mar 2010
    Posted: Jul 2nd, 2012 at 4:26 pm
    I'm sure at one point in time the thought of Terabyte hard drives in computers made jaws drop but it's a natural progression with all things
  • tinymhg
    tinymhg

    Joined: Jun 2011
    Posted: Jul 2nd, 2012 at 5:12 pm
    Well, that one still gets me because I can remember 5 Megabyte hard drives.
  • OdiousLupous
    OdiousLupous

    Joined: Jul 2011
    Posted: Jul 2nd, 2012 at 6:18 pm
    Man computer porn must have been terrible back in those days.
  • Klandathu
    Klandathu

    Joined: Apr 2008
    Posted: Jul 2nd, 2012 at 6:10 pm
    I'm of two minds on this:

    On the one hand, not having to manufacture and distribute physical copies of a game could possibly lead to lower production costs, and potentially cheaper games. Having a strictly digital copy of a game means fewer moving parts in your system. Fewer moving parts means less wear and tear on your hardware, thereby extending its lifespan.

    On the other hand, I can own a finite number of video games in disc form. No matter the size of your hard drive it can eventually fill up, forcing you to delete old content to make room for new. I'm also kind of betting that digital-only games will make piracy easier as well. Lastly (and this one is admittedly more of a gripe than an actual pitfall), I've downloaded games before. Most of them are several GB's in size and usually take a few hours to download. It's often been my experience that going to the store and buying them is just faster.

    You take the bad with the good I guess.
  • Klandathu
    Klandathu

    Joined: Apr 2008
    Posted: Jul 2nd, 2012 at 6:13 pm
    I'm actually not sure about the piracy thing. It just seems to me that cutting out the hardware "middle man" would make the process a little quicker for pirates.

    Another point that I forgot to post is that digital games will eventually effectively kill the second-hand market. Bought a game you don't like or don't want anymore? Too bad, you're stuck with it and you can't resell it. I also trade and borrow games between my friends a lot and it would put an end to that as well.
  • JCvgluvr
    JCvgluvr

    Joined: Feb 2009
    Posted: Jul 3rd, 2012 at 12:51 pm
    "With EA's sports game franchises, this move really makes a world of sense. Why pay $60 each year for the same game with new athletes and a few new features? It makes far more sense to purchase the core game and then DLC for each year to add these extras."

    This is a naive sentiment. Do you honestly think that EA would start charging less for their yearly sports titles, just because they became digital? Not in a million years! EA is only concerned about top dollar. So they'll continue to charge that $60 for Madden. "If they paid $60 for it before, why change the price now?" It's that kind of reasoning that's going to make us lose control over our purchased products, and suffer more extortion at the hands of game companies like EA.

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