GAMING NEWSEA President Says It Is "Inevitable" Company Will Go 100% DigitalPosted on Monday, July 2 @ 11:40:18 Eastern by Keri_Honea
![]() EA Games president Frank Gibeau recently said in an interview that EA is currently forging a path to become a 100% digital operation. I'm not sure how this is a huge shock, but I suppose it's much like Anderson Cooper's coming out this morning: it's something official. "It's in the near future. It's coming," Gibeau said. "We have a clear line of sight on it and we're excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we're doing. "But if customers want to buy a game at retail, they can do that too. We'll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we'll go in that direction," he continued. "For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future…we're going to be a 100 percent digital company, period. It's going to be there some day. It's inevitable." With EA's sports game franchises, this move really makes a world of sense. Why pay $60 each year for the same game with new athletes and a few new features? It makes far more sense to purchase the core game and then DLC for each year to add these extras. The biggest downside is the need for larger hard drives. 250GB may not even cut it before too long. More from the Game Revolution Network Comments
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TheJx4
Joined: Jun 2011
That's possible now, and it'll never happen.
felipe63
Joined: Sep 2011
thedarkstar
Joined: Feb 2011
OdiousLupous
Joined: Jul 2011
C_nate
Joined: Apr 2009
Chunibrow
Joined: Mar 2010
tinymhg
Joined: Jun 2011
OdiousLupous
Joined: Jul 2011
Klandathu
Joined: Apr 2008
On the one hand, not having to manufacture and distribute physical copies of a game could possibly lead to lower production costs, and potentially cheaper games. Having a strictly digital copy of a game means fewer moving parts in your system. Fewer moving parts means less wear and tear on your hardware, thereby extending its lifespan.
On the other hand, I can own a finite number of video games in disc form. No matter the size of your hard drive it can eventually fill up, forcing you to delete old content to make room for new. I'm also kind of betting that digital-only games will make piracy easier as well. Lastly (and this one is admittedly more of a gripe than an actual pitfall), I've downloaded games before. Most of them are several GB's in size and usually take a few hours to download. It's often been my experience that going to the store and buying them is just faster.
You take the bad with the good I guess.
Klandathu
Joined: Apr 2008
Another point that I forgot to post is that digital games will eventually effectively kill the second-hand market. Bought a game you don't like or don't want anymore? Too bad, you're stuck with it and you can't resell it. I also trade and borrow games between my friends a lot and it would put an end to that as well.
JCvgluvr
Joined: Feb 2009
This is a naive sentiment. Do you honestly think that EA would start charging less for their yearly sports titles, just because they became digital? Not in a million years! EA is only concerned about top dollar. So they'll continue to charge that $60 for Madden. "If they paid $60 for it before, why change the price now?" It's that kind of reasoning that's going to make us lose control over our purchased products, and suffer more extortion at the hands of game companies like EA.