EA Says OK to a 3-Way: IP, Platform, Talent
Posted on Wednesday, July 27 @ 14:12:16 PST by Daniel Bischoff
Riccitiello detailed the plan for the company's investors yesterday. EA will follow three pillars of growth including IP:
[B]uilding roughly twelve franchises into year-round businesses across a range of platforms, packaged goods, and digital.Platform:
[B]uilding a solid ecosystem for leveraging our content and services, focusing on our own platform, Origin, while supporting our retail partners.and Talent:
[I]nvesting in our creative and engineering talent to drive and maintain our IP across multiple platforms from console to social and PC to mobile.Of course, we're talking Madden, Battlefield, Sims, FIFA, Dead Space, and the developers behind those franchises. We're also talking about Origin.... just Origin. Urrrrghhh OK, EA, Origin... sure.
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