Electronic Arts' Origin service has revised its EULA, which users took to the digital streets with pitchforks this week due to its invasive practice of collecting user information to unnamed third parties and marketing reasons. This is in contrast to, say, Steam's EULA which still mines user data but only for Valve's use, no one else's.
EA hopes that the softer, kinder, gentler version will distract users enough from the fact that it doesn't change anything ease user's minds. They can still collect "nonpersonally identifiable data, including computer configuration, software usage, and peripherals connected", but it's done mainly "for purposes of improving our products and services". I don't know, sounds like a robot learning from its human masters.
Nonetheless, the amount of appeasement in this new EULA is palpable:
EA knows that you care how information about you is collected, used and shared, and we appreciate your trust that we will do so carefully and sensibly. Information about our customers is an important part of our business, and EA would never sell your personally identifiable information to anyone, nor would it ever use spyware or install spyware on users' machines.
See, guys and gals?! Nothing to worry about! EA is only doing watching you watching porn research!