ESA Finds Parents Believe Games Are Positive for Children
Posted on Thursday, April 24 @ 13:30:00 PST by Daniel Bischoff
A new study titled "2014 Sales, Demographic, and Usage Date: Essential Facts About the Computer and Video Game Industry" from the video game business lobby Entertainment Software Association has found that most parents believe video games play a positive role in a child's life.
The study states that 59% of Americans play video games while the "average US household owns at least one dedicated game console, PC, or smartphone," though I would balk at the suggestion that an iOS or Android device is a "dedicated game console" or that consumers see those devices as such.
These days, the average video game player is 31 years old with 52% of gamers identifying as male and 48% as female. More interestingly, "the number of female gamers age 50 and older increased by 32% from 2012 to 2013."
While this study was commissioned by the video game industry's biggest lobbying firm, it doesn't sugar coat the data like other anti-game data scrubs have in the past. For example, 44% of people play games on smartphones while 33% play on other wireless devices.
What other wireless devices? Is there a sickening addiction to Nokia Brick Snake in America?
The heavy hitting statistics come in the study of parents, children, and whether they monitor gameplay or not. "87% of parents believe that the parental controls available in all new video game consoles are useful. Further, parents impose time usage limits on video games more than any other form of entertainment."
I do take issue with a few of these stats. The ESA says:
[Full Report PDF]
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