More Reviews
REVIEWS FINAL FANTASY XIV: Heavensward Review
Final Fantasy XIV's first expansion has arrived, and it delivers a new adventure with plenty of dragons to battle.

Fallout Shelter Review
Bethesda's strategic vault simulator is fun and nostalgic, but will the publisher get fallout for the micro-transaction advantage?
More Previews
PREVIEWS Etrian Odyssey 2 Untold: The Faf Preview
Etrian Odyssey 2 Untold: The Fafnir Knight has a long name, but don't make fun of it. It can kick your ass.
Release Dates
NEW RELEASES Lost Dimension
Release date: 07/28/15


LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP whytenoiz ~~        When I was eleven years old, it was a very good year, and I can remember my daily routine vividly. These were the years before I owned a Sony Playstation, and I used to venture to my friends house - everyday after school - to watch him play through Final...

GAMING NEWS

Final Fantasy Being Used to Market Thief in Japan

Posted on Friday, May 23 @ 05:57:02 Eastern by Heath_Hindman


The reboot of the classic stealth series Thief will debut in Japan this June. To prepare, Square Enix has started up its hype machine. Its method, however, seems a little bit dishonest. Shown above is a banner ad that Square Enix is using around the internet, which I screencapped while pretending to work.

The character you see there is the classic Final Fantasy thief, immediately recognizable to anyone who has played the original FF or a few of the others that use the job class system. It also says the title of the game in plainly legible English with the katakana "shiifu" underneath. It announces the release date and says, hey, we're gonna start uploading videos. The thief's battle options in that menu are nothing but steal, except of the bottom right option, which is "run."

I haven't played the Thief reboot, but I played the first PC title, and I certainly wouldn't say it's very similar to Final Fantasy. In fact they're about as different as it gets. I'd say this marketing is dishonest.

It's like Square is luring in gamers with an image they recognize and might have nostalgic feelings for, and then boom, they're looking at a website or trailer for a game that's completely different. Like the marketing team is sort of stealing from the web readers.

Wait... ooooohhhhh, okay. Now I get it. Cancel the eyerolls and fingerwags. False alarm.
Related Games:   Thief (2014)
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution