More Reviews
REVIEWS Wayward Manor Review
Not even the power of Neil Gaiman and The Odd Gentlemen could save this game from a fate worse than death: a terrible score.

ONE PIECE Unlimited World Red Review
"Unlimited World Red"? More like "Sorta Limited Town and Extended Areas... Red. And Blue. And Some Yellow."
More Previews
PREVIEWS Pillars of Eternity Preview
For Obsidian's crowdfunded love letter to Infinity Engine games like Icewind Dale and Baldur's Gate, I was impressed by its willingness to pull back the curtain and let me see the machinery behind it.
Release Dates
NEW RELEASES Sacred 3
Release date: 08/05/14

CounterSpy
Release date: 08/19/14

Tales of Xillia 2
Release date: 08/19/14

Plants Vs. Zombies: Garden Warfare
Release date: 08/19/14


LATEST FEATURES How Bioware Creates Romances
Bioware's games have romances where you might save the world, on the side of course.

We Absolutely Should Be Upset With Club Nintendo's Latest Elite Rewards
Surveys out the wazoo and I get a code for Dr. Luigi?
MOST POPULAR FEATURES Picking Your Gender: 5 Industry Professionals Discuss Queer Identity in Gaming
Women from Naughty Dog, ArenaNet, Harmonix, and Gamespot unite to talk about what they want from games in terms of diversity.
 
Coming Soon

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP Kakulukia
Why Sunset Overdrive Can Go Suck A Lemon
By Kakulukia
Posted on 07/14/14
Yesterday, while cleaning up my media center, I found my copy of Ratchet & Clank: Into The Nexus, which I bought sometime before Christmas last year. I had been pretty excited about this game pre-release, what with it being the first "traditional", albeit shorter than usual,...

GAMING NEWS

Final Fantasy Being Used to Market Thief in Japan

Posted on Friday, May 23 @ 05:57:02 Eastern by Heath_Hindman


The reboot of the classic stealth series Thief will debut in Japan this June. To prepare, Square Enix has started up its hype machine. Its method, however, seems a little bit dishonest. Shown above is a banner ad that Square Enix is using around the internet, which I screencapped while pretending to work.

The character you see there is the classic Final Fantasy thief, immediately recognizable to anyone who has played the original FF or a few of the others that use the job class system. It also says the title of the game in plainly legible English with the katakana "shiifu" underneath. It announces the release date and says, hey, we're gonna start uploading videos. The thief's battle options in that menu are nothing but steal, except of the bottom right option, which is "run."

I haven't played the Thief reboot, but I played the first PC title, and I certainly wouldn't say it's very similar to Final Fantasy. In fact they're about as different as it gets. I'd say this marketing is dishonest.

It's like Square is luring in gamers with an image they recognize and might have nostalgic feelings for, and then boom, they're looking at a website or trailer for a game that's completely different. Like the marketing team is sort of stealing from the web readers.

Wait... ooooohhhhh, okay. Now I get it. Cancel the eyerolls and fingerwags. False alarm.
Related Games:   Thief (2014)


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution