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GAMING NEWS

Final Fantasy XV's New Cup Noodle Commercial Is Ridiculous

Posted on Thursday, December 22 @ 12:10:14 PST by Jonathan_Leack


If you've played Final Fantasy XV, you've undoubtedly seen the Cup Noodle advertisements around the game world. Among other things, there's a noodle shop in one of the major cities decorated with branding where you can order a cup for yourself.

It's no mistake, either. Nissin made a large marketing deal with Square Enix to have product placement in the game. It's a move that cost millions of dollars, and has gone much further than just in-game ads.

Square Enix is currently running a Final Fantasy XV commercial in Japan that features Cup Noodles. The 30 second ad includes more than 15 seconds of branded imagery, from major characters holding the product, to a car being packed to the brim with them.

You can see it below:



It's highly likely that Square Enix made this deal in order to recoup some of the enormous costs incurred by Final Fantasy XV's development, which stretched to the decade-long mark. It's lightly abrasive, although done in a humorous way that makes it acceptable to a lot of players.

We talked this week about how Final Fantasy XV has done a good job of bringing some Final Fantasy veterans back to the franchise, but was it good enough? Head over to our feature and let us know what you think.
Related Games:   Final Fantasy XV
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