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FEATURED VOXPOP oblivion437     In all the talk of graphical downgrades no one seems much preoccupied with 'why?'.  Why build something and then proceed to tear it down, piece by piece, in the hope that ever more diminished expectations about the final product won't be severe enough to...

GAMING NEWS

First-Year Sales For Black Ops II Projected To Mark A 15% Decline For The Franchise

Posted on Friday, November 30 @ 08:22:08 Eastern by Alex_Osborn


It appears that interest in Call of Duty has finally reached its threshold, as current projections estimate that first-year sales of Black Ops II will be down 15% for the franchise when compared to last year.

According to analyst Arvind Bhatia from Sterne Agee:

Our checks show initial sales of CoD: Black Ops 2 at some retailers were down as much as 20%. Subsequently, it appears sales of CoD did pick up a bit over the Thanksgiving holiday. We think the current sales curve suggests unit sales in its first year could ultimately be down 10 to 15% year-over-year.

If we are right, this would be the second year in a row this critical franchise will have seen units decline. We estimate CoD generates 40 to 45% of the company’s EBIT (earnings before interest and taxes) on an annual basis and it goes without saying that weakness in this franchise is a cause for concern.

Do you think the release of Halo 4 impacted the initial sales of Black Ops II, or are gamers just getting tired of the Call of Duty formula? I'm guessing it's a bit of both, but mainly the latter. Share your thoughts in the comments below.

[Source]
Related Games:   Call of Duty: Black Ops 2
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