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FEATURED VOXPOP whytenoiz ~~        When I was eleven years old, it was a very good year, and I can remember my daily routine vividly. These were the years before I owned a Sony Playstation, and I used to venture to my friends house - everyday after school - to watch him play through Final...

GAMING NEWS

G4 Drops Gaming Content, Becomes Esquire Network In April

Posted on Monday, February 11 @ 10:50:39 Eastern by Alex_Osborn


This spring, the video game television channel once known as G4 will no longer exist. In its stead will be the Esquire Network, which will apparently cater to today's "modern man."

According to the New York Times, on April 22nd, G4 will be rebranded as the men's magazine Esquire, and will focus on more "manly" topics like politics, cooking, and cars. Esquire Network general manager Adam Stotsky has said that this new channel will center around “the modern man" and "what being a man today is all about.”

And apparently gaming doesn't come into the picture at all here. NBC exec Bonnie Hammer explained why, saying, “Realistically, guys who are into gaming are not necessarily watching television. If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for.”

Umm... Is it just me or didn't that make little to no sense?
Tags:   g4
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