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The only thing that stops the dust is the rain. It’s a sweet reprieve, but there is no middle ground. The land is either as dry as the Betty Ford clinic, or as wet as the ocean floor. Everything can be seen from the ridge overlooking Armadillo as John Marston gently bounces along atop...

GAMING NEWS

G4 Drops Gaming Content, Becomes Esquire Network In April

Posted on Monday, February 11 @ 10:50:39 PST by Alex_Osborn


This spring, the video game television channel once known as G4 will no longer exist. In its stead will be the Esquire Network, which will apparently cater to today's "modern man."

According to theNew York Times, on April 22nd, G4 will be rebranded as the men's magazine Esquire, and will focus on more "manly" topics like politics, cooking, and cars. Esquire Network general managerAdam Stotsky has said that this new channel will center around “the modern man" and "what being a man today is all about.”

And apparently gaming doesn't come into the picture at all here.NBC exec Bonnie Hammer explained why, saying, “Realistically, guys who are into gaming are not necessarily watching television. If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for.”

Umm... Is it just me or didn't that make little to no sense?
Tags:   g4
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