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Home News G4 Drops Gaming Content, Becomes Esquire Network In April

GAMING NEWS

G4 Drops Gaming Content, Becomes Esquire Network In April

Posted on Monday, February 11 @ 10:50:39 Eastern by Alex_Osborn


This spring, the video game television channel once known as G4 will no longer exist. In its stead will be the Esquire Network, which will apparently cater to today's "modern man."

According to the New York Times, on April 22nd, G4 will be rebranded as the men's magazine Esquire, and will focus on more "manly" topics like politics, cooking, and cars. Esquire Network general manager Adam Stotsky has said that this new channel will center around “the modern man" and "what being a man today is all about.”

And apparently gaming doesn't come into the picture at all here. NBC exec Bonnie Hammer explained why, saying, “Realistically, guys who are into gaming are not necessarily watching television. If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for.”

Umm... Is it just me or didn't that make little to no sense?
Tags:   g4


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Comments
  • friggest
    friggest
    Joined: Mar 2008
    Posted: Feb 11th, 2013 at 10:59 am
    A real man know a little bit of everything and does a little bit of everything. Gaming fits in there as much as technology. Though this show should also be part DIY, cars, clothes, business, sports, excecise, and outdoors. Gaming fits in there easily but probably doesn't need to nerd out. Xplay probably wouldn't fit but AotS would.
    0 0
  • moretokes
    moretokes
    Joined: Apr 2011
    Posted: Feb 11th, 2013 at 11:05 am
    I miss aots
    0 0
  • wildmario
    wildmario
    Joined: Jan 2007
    Posted: Feb 11th, 2013 at 11:19 am
    I think this can be best summed up as "We can't compete with the internet so **** this noise"
    0 5
  • thedarkstar
    thedarkstar
    Joined: Feb 2011
    Posted: Feb 11th, 2013 at 11:23 am
    Correct, it is TV Network buzz words. It is not meant to make sense. At least not in any form of language that I know of.

    I will admit i wasn't a die hard fan of AOTS or XPlay, but I tried to have them on more nights than not. I hope this new network does terribly. Not that I am bitter or anything.
    0 2
  • Jessica_Vazquez
    Jessica_Vazquez
    Joined: Sep 2010
    Posted: Feb 11th, 2013 at 11:35 am
    I think in general guys who are interested in "manly" topics such as "politics, cooking, and cars" are going to be too busy watching CNN with their boyfriend to watch whatever crap they decide to broadcast on the Esquire Network.
    0 2
  • moretokes
    moretokes
    Joined: Apr 2011
    Posted: Feb 11th, 2013 at 12:43 pm
    Ouch is that a gay joke?!!!?
    0 2
  • NecroWolf
    NecroWolf
    Joined: Oct 2005
    Posted: Feb 11th, 2013 at 3:46 pm
    Jessica can make all the gay jokes she wants. Also, hahaha
    0 1
  • sg4real
    sg4real
    Joined: Apr 2011
    Posted: Feb 11th, 2013 at 11:39 am
    Sounds very boring -_-
    0 3
  • tinymhg
    tinymhg
    Joined: Jun 2011
    Posted: Feb 11th, 2013 at 12:12 pm
    You can say that again.
    0 0
  • LawnGnome
    LawnGnome
    Joined: Apr 2007
    Posted: Feb 11th, 2013 at 11:42 am
    X-Play was awesome in its early days, but then went downhill fast when it became less about reviews & funny skits and more about "professional gaming" douchebaggery. DirecTV stopped carrying G4 a few years ago and I haven't missed it at all. I give the Esquire channel a year before it's completely yanked off the air with no replacement.
    0 0
  • Ivory_Soul
    Ivory_Soul
    Joined: Nov 2005
    Posted: Feb 11th, 2013 at 12:00 pm
    Who cares. G4 died years ago when Screensavers went to Attack of the Show, Kevin Rose left, and all the other great gaming shows disappeared. I haven't watched G4 since 2005.
    0 0
  • DaVillain
    DaVillain
    Joined: Apr 2011
    Posted: Feb 11th, 2013 at 12:15 pm
    Yeah I havent payed to much attention to G4 is sometime either. But this name and progarm change is a complete waste of time.
    0 0
  • moretokes
    moretokes
    Joined: Apr 2011
    Posted: Feb 11th, 2013 at 12:44 pm
    I remember watching the 360 launch xplay or watching e3
    0 0
  • Bras
    Bras
    Joined: Jul 2008
    Posted: Feb 11th, 2013 at 1:13 pm
    Cooking and politics manly?
    A real manly channel would focus on: cars, sports and wet t-shirt contests.
    0 0
  • sg4real
    sg4real
    Joined: Apr 2011
    Posted: Feb 11th, 2013 at 1:58 pm
    Fuck cars, just sports and women!
    0 0
  • UrbanMasque
    UrbanMasque
    Joined: May 2007
    Posted: Feb 11th, 2013 at 1:23 pm
    Cops marathons will still run.
    0 1
  • UrbanMasque
    UrbanMasque
    Joined: May 2007
    Posted: Feb 11th, 2013 at 2:08 pm


    Whats going to happen to this year's E3 coverage?
    0 0
  • napsterxxl
    napsterxxl
    Joined: Mar 2006
    Posted: Feb 11th, 2013 at 2:12 pm
    you want a manly TV channel? air nothing but The Man Show and switch to porn at night.
    0 0
  • elmoreoocyte
    elmoreoocyte
    Joined: Apr 2012
    Posted: Feb 11th, 2013 at 4:46 pm
    G4 lost it's luster when it switched from TechTV. As stated above, I give this Esquire sh!t a year before it's gone.
    0 1
  • xDUMPWEEDx
    xDUMPWEEDx
    Joined: Jan 2012
    Posted: Feb 11th, 2013 at 5:14 pm
    Esquire is pure ****. I loved the old G4, and the earlier days of TechTV and ZDTV. The Screensavers was a great tech show, and X-Play was the best gaming show on TV. I can't wait for Esquire to be flushed down and end up in the sewage treatment plant where it belongs.
    0 1
  • Lok-Nar
    Lok-Nar
    Joined: Feb 2012
    Posted: Feb 11th, 2013 at 10:36 pm
    I thought Spike TV was supposed to be the manly network even if all they seem to show are EMA and CAISSON shows.
    0 0
  • Lok-Nar
    Lok-Nar
    Joined: Feb 2012
    Posted: Feb 11th, 2013 at 10:38 pm
    CSI shows. Damn auto-correct.
    0 0
  • Andy578
    Andy578
    Joined: May 2011
    Posted: Feb 12th, 2013 at 9:02 pm
    good G4 was garbage anyway, they had plenty of talent and good shows then drove it all right into the ground, RIP TechTV
    0 0

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