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FEATURED VOXPOP Kakulukia
Why Sunset Overdrive Can Go Suck A Lemon
By Kakulukia
Posted on 07/14/14
Yesterday, while cleaning up my media center, I found my copy of Ratchet & Clank: Into The Nexus, which I bought sometime before Christmas last year. I had been pretty excited about this game pre-release, what with it being the first "traditional", albeit shorter than usual,...

GAMING NEWS

G4 Drops Gaming Content, Becomes Esquire Network In April

Posted on Monday, February 11 @ 10:50:39 Eastern by Alex_Osborn


This spring, the video game television channel once known as G4 will no longer exist. In its stead will be the Esquire Network, which will apparently cater to today's "modern man."

According to the New York Times, on April 22nd, G4 will be rebranded as the men's magazine Esquire, and will focus on more "manly" topics like politics, cooking, and cars. Esquire Network general manager Adam Stotsky has said that this new channel will center around “the modern man" and "what being a man today is all about.”

And apparently gaming doesn't come into the picture at all here. NBC exec Bonnie Hammer explained why, saying, “Realistically, guys who are into gaming are not necessarily watching television. If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for.”

Umm... Is it just me or didn't that make little to no sense?
Tags:   g4


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