GamePro Ends Its 22-Year Run
Posted on Wednesday, November 30 @ 15:04:43 PST by Nicholas Tan
A spokesman for IDG, in a statement, has replied that ad sales just didn't meet expectations and that staff layoffs will be made. GamePro attempted to change its strategy in July by becoming a quarterly publication, but it was not able to counter the troubles facing the ailing print business.
IDG's Consumer and Small Business head Mike Kisseberth has said that GamePro is now "refocusing its US business exclusively on its growing custom publishing and solutions business". It will create custom content for vendors and events and a number of its editors will be joining PCWorld in the US. Going to gamepro.com will lead visitors to PCWorld.com instead. Mike Kisseberth extends a eulogy:
The U.S. editorial and business staff worked hard to earn a passionate, loyal following for GamePro and I am grateful for their dedication and hard work over the years. GamePro, like all businesses, must keep up with industry changes and economic realities. Marci and her colleagues have tremendous expertise in the games arena, and now they will be putting that knowledge to work for the brands that gamers love.[Source]
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