Games Industry Bracing for Double Dip Recession in US Economy
Posted on Tuesday, September 20 @ 12:25:10 PST by Nicholas Tan
After the recession in 2008, publishers and developers don't see the games industry as recession-proof as they would like to say it is. Or perhaps they used the recession as an excuse to change their strategies, like closing certain studios? Whatever the case, they are bracing for the likelihood of a double dip recession.
I believe we'll be seeing much fewer B-range titles as gamers flock to either AAA titles or downloadable/free-to-play titles, which Alain Corre, executive director of EMEA for Ubisoft also senses:
He also believes that large companies need to use the full range of their international reach to weather any local recessions:
While EA's COO Peter Moore doesn't think "we're about to go into a double dip recession", EA's European boss Jens Uwe Intat thinks that "the impact of recession on our industry is totally unclear":
On the other hand, Crytek co-founder Avni Yerli is much more brazen on the recession's certainty and that innovation will be sacrificed:
Sony Worldwide Studios' Michael Denny, however, thinks that innovation is the key during rough economic times:
With so many differing opinions, what is clear is that the future is uncertain, perhaps more uncertain than ever. I happen to think that the US economy is on the verge of another recession because I don't think we really fixed the inherent problems in our financial market (*cough* derivitives *cough*), but I'll leave that to another editorial. Whether it happens or not, the games industry is still stronger than most. We'll survive.
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