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Iwata: Nintendo Has No Plans To Drop Wii U Price

Posted on Thursday, January 31 @ 08:35:51 PST by Alex_Osborn

Nintendo president Satoru Iwata has made it clear that we won't be seeing a price cut on the Wii U any time soon. So those hoping for another 3DS situation in which we see a significant price slash less than a year after release will be disappointed.

In the notes for the company's Third Quarter Financial Results, Iwata says bluntly:
With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear.

We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated. However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U.

What do you think? Is the Wii U worth the current $300+ price of entry? Will the next wave of new consoles force Nintendo's hand? Be sure to share your thoughts with the rest of the GR community in the comments below.


Tags:   Nintendo, Wii U

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