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GAMING NEWS

Layoffs Strike Star Wars: The Old Republic's Development Studio

Posted on Friday, May 25 @ 19:18:56 Eastern by Jonathan_Leack

Star Wars: The Old Republic may have been one of the most ambitious MMOs in history, but it might turn out to be one of the biggest financial disasters as well.

EA Vice President Greg Zeschuk has posted a news item which reveals a group of lay-offs at the development office of Star Wars: The Old Republic. His post is vague and for the most part plays the PR trumpet, but an insider at Massively.com posted the following, which is far more revealing, on his blog:

most people I’ve talked to put the total bloodletting at somewhere in the neighborhood of 200 people… 40% of the studio.

40% of a development studio is significant and doesn't just point to the game not bringing enough revenue, but has a tremendous impact on how quickly the team can product future content and fix issues. With content coming more slowly, the subscriber totals may dip even farther.

It was evident that SWTOR ran into a wall the moment that EA stopped posting numbers. For the first month following launch you couldn't go to a SWTOR site without seeing the success of having a strong commercial launch with over one-million units in sales blared like it was a parade. However, since the holiday season ended EA and BioWare have been tight-lipped and the last announcement showed a drop-off of several hundred thousand subscribers.

Out of the seven people I personally know who purchased SWTOR at launch—including me who purchased the Digital Deluxe Edition—not a single one of us is still playing. Quite frankly, SWTOR is beginning to look a lot like Warhammer Online which was similarly purposeful but suffered a grizzly fate.

This trend of unsuccessful MMOs has less to do with game quality and a lot more to do with the MMO subscription model being on the way out. You should expect to see SWTOR go free-to-play in the not too distant future as games like World of Warcraft find crafty ways to bring in revenue without a monthly fee.
Related Games:   Star Wars: The Old Republic


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Comments
  • LinksOcarina
    LinksOcarina

    Joined: Nov 2005
    Posted: May 25th, 2012 at 8:02 pm
    Actually, I doubt it's the subscription model at all...I suspect its due to saturation coupled with sour grapes by some people.

    But thats me personally.
  • TurinAlexander
    TurinAlexander

    Joined: Sep 2006
    Posted: May 25th, 2012 at 8:29 pm
    The subscription plan had nothing to do with it. The game just wasn't designed with any staying power built into it. There is still next to no end game content and what is available quickly got repetitive. You can't design a game where people can reach level cap in less than a month and then not give them lots of stuff to do. It also didn't help that they more or less copied WoW with a little bit of inspiration from Rift. They built a generic MMO with some decent storylines, but didn't anything original. If game developers are going to insist on basing every MMO on WoW instead of breaking new ground, they are setting themselves up for failure. The people that like WoW already play it, the people that don't, don't need another clone of it.
  • drathbone
    drathbone

    Joined: May 2011
    Posted: May 25th, 2012 at 9:04 pm
    I foresee TES:O doing this as well, unless they figure out something groundbreaking. So far I've read that's not the case.
  • Ivory_Soul
    Ivory_Soul

    Joined: Nov 2005
    Posted: May 26th, 2012 at 1:26 am
    It seems to me pay-2-play MMOs are failing these days due to the economy. No one wants to spend $15 a month on an MMO when that can be used for gas or food. Most Pay-2-Play games end up going Free-2-Play (DC Universe Online, The Lord of the Rings Online) because they lose their fan base quickly and subscriptions drop. WoW just like 400,000 users a couple of months ago.
  • C_nate
    C_nate

    Joined: Apr 2009
    Posted: May 26th, 2012 at 1:53 am
    I apologize in advance because I know I'm going to sound rude but this is a poorly written and lazy article. You really should do a little more homework and not let your bias write your article for you.

    First, unit sales were 2 mil, not 1 mil. Second, holiday numbers were announced at 1.7 mil subs. Third, the part about no numbers being released since then is just all the way completely wrong. Just earlier this month was an earnings call where they announced sub numbers at 1.3 mil.

    Layoffs and a shrinking player base certainly does not project confidence into the long term growth of the game, but to compare it to Warhammer Online (which was almost completely unplayable at launch) is laughable at best.

    Warhammer Online is still online by the way. With a whopping two or so whole servers. That should be proof enough that even if swtor numbers continue to slide that it still won't mean they are going to shut it down until they wring every last nickle and dime out of it.
  • C_nate
    C_nate

    Joined: Apr 2009
    Posted: May 26th, 2012 at 1:59 am
    tl;dr version: When writing an article under a news headline, have your facts and figures in order. Otherwise it isn't a news article and just an opinion piece.
  • spartan317
    spartan317

    Joined: Dec 2005
    Posted: May 26th, 2012 at 7:35 am
    BURN! I like where this is heading. Ok Jonathan now a response
  • C_nate
    C_nate

    Joined: Apr 2009
    Posted: May 26th, 2012 at 8:43 pm
    Yes, thumbs down for common sense. I love the informed minds here.
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: May 26th, 2012 at 8:27 am
    I'm an MMO fanatic and you didn't tell me anything I didn't already know.

    "strong commercial launch with over one-million units in sales"

    Where did I say they were only one-million? The first announcement they made wasn't when they had two-million boxes sold but rather when it was around 1.2 million. I worded it as over one-million to capture that growth within one sentence without throwing in a bunch of facts.

    The 1.3 million subs is a farce. You'll see that rather soon so I'll let time speak for me.

    I followed SWTOR and Warhammer Online like a mad-man and I see an incredible amount of similarity. Both have clunky combat systems, poor performance, and some serious design issues. Both were also very expensive to make and had huge followings prior to release.
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: May 26th, 2012 at 8:38 am
    Warhammer Online was ag ame that was supposed to compete with World of Warcraft with its rich PvP/RvR experience and strong IP. However, it currently only has six servers left and is anything but successful. Actually, EA Mythic lost a lot of money from the whole deal.

    SWTOR costed EA hundreds of millions of dollars to develop according to a wide array of sources. I see it struggling to ever make that money back.

    I appreciate your comment but please don't label it as lazy just because it comes from a different perspective than you. We are very opinionated at GR and sometimes it might hit you the wrong way, and you can feel free to bring up your viewpoint, but that doesn't make it lazy.
  • C_nate
    C_nate

    Joined: Apr 2009
    Posted: May 26th, 2012 at 9:08 am
    It's ok to have your viewpoint and opinions about this or any other subject. What bothered me about it and what I view as lazy is when you say something like:

    "However, since the holiday season ended no numbers have been revealed as EA and BioWare have been tight-lipped."

    When it just is not true. A couple of seconds on google could have showed you that. So why say it? Are you just trying to make the article sound more provocative? Then I tell you the number and you say it is a farce but whether it is or not was never the point. You said they stopped posting their sub numbers and I showed you that was incorrect. So instead of saying you were wrong you instead attack the number instead which makes no sense...ok?

    And there is a long line of MMOs that was supposed to compete with WoW but never came close. How many subs is Rift holding on to these days? Hint: It's less then swtor. WAR was a train wreck on multiple levels and is a poor comparison.
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: May 26th, 2012 at 9:20 am
    You're right about them releasing numbers after the original month. I forgot about the 1.3 million they announced about a month ago. I apologize for that. I've edited the article tor reflect that fact.

    I still think it looks identical to Warhammer Online, but we'll see how SWTOR holds up. I like MMOs so I hope it does well but when a game launches with dozens of modern features missing it's hard to defend it.
  • C_nate
    C_nate

    Joined: Apr 2009
    Posted: May 26th, 2012 at 8:47 pm
    Hey I'm all for it. You want to rag on the game for all the stuff it is missing, that is fair game. You want to say the game is struggling cause they lost 400k subs since the holidays, fair game as well. I was just complaining about the factual statements in the original post which you have since corrected so its all good.
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: May 26th, 2012 at 10:28 pm
    Cool. I'm glad we're on the same page, and I'm always happy to get feedback from readers such as yourself.
  • NecroWolf
    NecroWolf

    Joined: Oct 2005
    Posted: May 26th, 2012 at 11:02 am
    Yeah, TOR doesn't have a bright future. Hey, Jonathan, I know this isn't the best place, but do you have anymore information on the whole WoW 'cross-zone' thing? I hope that works out, because my biggest problem with LFG and such is that its hard to bring a servers community together with tools like LFG, which can (and does) destroy server-community... but if there is cross-zone going on, that could fix it, 'cause I could meet someone on another server I like and continue to quest with 'em without them moving over to my server... so got any more details on that?
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: May 26th, 2012 at 11:31 am
    Currently it's implemented in the Mists of Pandaria beta and is being tested. We're going to have to wait until the expansion for it to be added but I suspect it'll be included in either the major patch preceding launch or the expansion.

    It's going to be a great addition and I'm as excited as you are!
  • Daddio
    Daddio

    Joined: Nov 2008
    Posted: May 26th, 2012 at 11:04 am
    This makes me so fricking happy. I hope that game crashes and burns quick!
  • Icepick
    Icepick

    Joined: Dec 2002
    Posted: May 26th, 2012 at 11:41 am
    What more or less interests me is a formerly infallible company like Bioware, looks to be slowly circling the drain under the flag of EA, DA:2, ME3 (not a bad game, but christ did that ending cause an uproar) and SWTOR, they all seem to share a common issue, "manstreaming" for profit, be it rushed, copying other business models, or creating a cluster**** of an ending to keep it open for potential follow ups.

    I'm no expert, hell, I'm not even halfway informed, but it seems like they're being bottlenecked by EA to follow an ideal of maximizing profits nowadays, and what once was a well established company, is now becoming a generic game factory.
  • Italion193
    Italion193

    Joined: Jun 2011
    Posted: May 26th, 2012 at 12:05 pm
    I agree with you, Icepick. Can some of GR staff shed some opinions and or light on this for us?
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: May 27th, 2012 at 9:48 am
    I think this would be a great topic for an editorial. I am certain that EA has had a major influence on several of these games, and that it looks for mainstream popularity and more specifically profit over anything else.
  • Ranim
    Ranim

    Joined: Nov 2005
    Posted: May 26th, 2012 at 3:55 pm
    Themepark MMOs are extremely boring and old. We need more sandbox MMOs that are principally similar to EVE Online in terms of variety and viability of behavior. More political intrigue, more social interactions, and real economic emergence. This swing towards anti-social MMOs will only cause stagnation, instead they should give players a real effect in the world they inhabit, empower them with the thought that they can change the world they are playing in. TOR is F2P quality with a shiny AAA finish.
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: May 26th, 2012 at 4:26 pm
    EVE Online is an outstanding game. I highly recommend it.
  • Andy578
    Andy578

    Joined: May 2011
    Posted: May 26th, 2012 at 5:19 pm
    these days you really need a sandbox, if players dont have a huge variety of things they could be doing they will quickly get bored and unsub

    i've played eve for 9 years now and while i dont play very often now theres ALWAYS something different you could be doing, ofcourse after 9 years no amount of content can keep you from getting bored of the game in general but the very fact they have kept me paying for 9 years says something
  • C_nate
    C_nate

    Joined: Apr 2009
    Posted: May 26th, 2012 at 8:51 pm
    I think the reason you don't see more sandbox games is the greed factor. No matter how good one may be, they never reach the numbers of boxes sold or subs obtained that theme park MMOs generate so a lot of times they are considered a niche game for a niche playerbase in the market.
  • spartan317
    spartan317

    Joined: Dec 2005
    Posted: May 27th, 2012 at 7:42 am
    Nothing like contention to spur on a healthy debate... and thanks to the chatter on GR I will not be joining TOR at all. I salute you!!!
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: May 27th, 2012 at 9:48 am
    It was a fun game for about a week but it has some serious issues. I'd recommend checking out our review and seeing if the pros outweigh the cons for you.
  • Andy578
    Andy578

    Joined: May 2011
    Posted: May 27th, 2012 at 2:55 pm
    true sandbox tend to be more niche game and may not get millions of users but for the most part they do end up with staying power, i agree greed plays a big role in that and companys tend to go for the quick profit but over the long run those niche games will make far more

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