More Reviews
REVIEWS Yorbie - Episode 1: Payback's A Review
You've heard of the phrase “phoned in"? Well, this game is so bad that it must have been “texted in.”

BOXBOY! Review
What does the box say? Nothing. And it's gloriously addictive.
More Previews
PREVIEWS Dirty Bomb Preview
Looking for a more competitive, challenging online FPS multiplayer game? Splash Damage is introducing just that by dropping a Dirty Bomb on the free-to-play game market.
Release Dates
NEW RELEASES Stealth Inc 2: A Game of Clones
Release date: Out Now

Dark Souls II: Scholar of the First Sin
Release date: 04/07/15


LATEST FEATURES Top 10 Games in Early Development You Should Know About
Last week we talked about Kickstarter projects, but not every new title takes that route. Here's the top 10 projects we found in their infancy. So cute!

GameRevolution LIVE #10 - Nevermind
Jessica Vazquez walks us through the new cerebral horror title, Nevermind, with Nick Tan and Kevin Schaller commentating.
MOST POPULAR FEATURES Top 50 Pokémon of All Time
Can you believe there are now six generations of Pokémon? Six!! That's a crazy amount of different creatures to collect. But which are the cream of the crop? Don't worry, Magikarp isn't actually one of them.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP shandog137
Re-Masters - Next-Gen Backwards Compatibility?
By shandog137
Posted on 03/30/15
I am a PS3 owner and someday hope to be a PS4 owner, yet I am not at all dissatisfied with my choice to delay purchase, solely based on the current PS4 library. When I transitioned from a Playstation 1 to a Playstation 2, I was pleasantly surprised that I could for the most part rid myself of my PS1...

GAMING NEWS

Marketing Exec Explains Why Booth Babes Simply Don't Work

Posted on Thursday, January 16 @ 16:54:59 Eastern by

Booth babes are an entirely unlikeable and despicable staple of professional conventions, business expos, and, of course, video gaming's E3 conference, the single biggest marketing event in the gaming industry, but some offhand feedback shows that hiring busty and scantily clad contractors just doesn't work.

That's the word from Spencer Chen, a marketing executive with experience in the negative return on investment that booth babes can bring. Writing at TechCrunch, Chen explains an experiment he did when he had an opportunity to compare booths he was running at a big conference.

Specifically, Chen had one section of booth space with "marketing events consultants" (booth babes) and another space separate from that where booth babes were not hired or used to attract showgoers.

Chen writes that he had long theorized that "booth babes [they had] hired were actually a drag" on the generation of business contacts and sales leads. Throughout his experience organizing booths at trade shows, Chen noticed that his company "had always done better without the booth babes but it was just silly to suggest that we did better because we didn't have hot babes at the booth." Chen continues "I mean, I had a better chance of convincing my co-workers that the sky was purple."

Chen hired "professional booth babe talent" and brought them in for one booth, while the other booth was staffed with local, knowledgeable contractors who, as Chen requested specifically, were not as attractive as the typical booth "companions" hired for conventions.

Despite a sales VP claiming Chen had caused a big "fuck up" in staffing, the convention space staffed with booth babes generated only one third of the foot traffic and less than half of the business leads. The booth space without accompanying babes generated three times as many business leads as the previous year at that convention.

I speak with experience when I say that gaming companies should never hire booth babes ever again. They're great for page views, obviously. We'll eat that traffic up every single day of the week, but I'd like to be treated like a professional at the next gaming convention I attend.

I guess the only thing creepier than an actual booth babe would be if gaming companies handed out USB sticks full of pictures of beautiful women for us to post instead.
Related Games:   Duke Nukem Forever
Tags:   E3
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution