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FEATURED VOXPOP oblivion437 Update: I was unfortunately not aware of Shamus Young's severe criticism of Fallout 3 available here to link in the original piece and I regret that.  It dovetails rather nicely with what I've written and it's much better executed than my piece.  I strongly recommend anyone...

GAMING NEWS

Mass Effect 3 Enters Space Via Weather Balloon, Comes Crashing Down To Gamers

Posted on Thursday, February 16 @ 14:15:31 Eastern by

Last year during GDC, THQ let loose tons of balloons with Homefront marketing material strapped to them. The highly publicized stunt sure was visible. The balloons fell in the San Francisco bay, all over town, and generally made THQ look like asses.

Of course, those were just regular old balloons. EA and Bioware are going one step further by strapping full retail copies of Mass Effect 3 to weather balloons. The derigibles will enter the stratosphere and come back down to Earth where hungry fans can pick up the game well before release.

EA will be releasing balloons in New York, San Francisco, Las Vegas, Berlin, London, and Paris. Hopefully they'll all converge over my house where I can collect them and ship copies out to everyone who reads GR.

Ah, see?! You thought I was going to get selfish there huh! I'm off to calibrate the weather balloons.
Related Games:   Mass Effect 3
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