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GAMING NEWS

Mass Effect 3 Enters Space Via Weather Balloon, Comes Crashing Down To Gamers

Posted on Thursday, February 16 @ 14:15:31 Eastern by

Last year during GDC, THQ let loose tons of balloons with Homefront marketing material strapped to them. The highly publicized stunt sure was visible. The balloons fell in the San Francisco bay, all over town, and generally made THQ look like asses.

Of course, those were just regular old balloons. EA and Bioware are going one step further by strapping full retail copies of Mass Effect 3 to weather balloons. The derigibles will enter the stratosphere and come back down to Earth where hungry fans can pick up the game well before release.

EA will be releasing balloons in New York, San Francisco, Las Vegas, Berlin, London, and Paris. Hopefully they'll all converge over my house where I can collect them and ship copies out to everyone who reads GR.

Ah, see?! You thought I was going to get selfish there huh! I'm off to calibrate the weather balloons.
Related Games:   Mass Effect 3


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Comments
  • sliverstorm
    sliverstorm

    Joined: Jun 2007
    Posted: Feb 16th, 2012 at 4:01 pm
    That is one awesome stunt.

    And then the lucky few log onto multiplayer a week later and it's like, "Oh great, THESE *******s again."
  • Bretimus_v2
    Bretimus_v2

    Joined: Jan 2009
    Posted: Feb 16th, 2012 at 4:47 pm
    Las Vegas? Let's hope for some northward wind.
  • Chunibrow
    Chunibrow

    Joined: Mar 2010
    Posted: Feb 16th, 2012 at 5:05 pm
    Strong northward wind. Like up to Saskatchewan
  • thedarkstar
    thedarkstar

    Joined: Feb 2011
    Posted: Feb 16th, 2012 at 5:13 pm
    Hmmmm. I live in upstate NY. COME TO ME FREE GAME!
  • Bras
    Bras

    Joined: Jul 2008
    Posted: Feb 16th, 2012 at 5:45 pm
    I just hope they have a safe trip
  • LawnGnome
    LawnGnome

    Joined: Apr 2007
    Posted: Feb 16th, 2012 at 10:29 pm
    Guess I'm going to spend tomorrow scouring the roadsides of Northern California.....in a Krogan costume.....with a shotgun.
  • tinymhg
    tinymhg

    Joined: Jun 2011
    Posted: Feb 17th, 2012 at 12:36 am
    Have a good time in jail.
  • Chunibrow
    Chunibrow

    Joined: Mar 2010
    Posted: Feb 17th, 2012 at 5:09 am
    I'm guessing California police would just shoot a person like that on sight and save the trouble of diciphering what the hell is going on
  • LawnGnome
    LawnGnome

    Joined: Apr 2007
    Posted: Feb 17th, 2012 at 8:30 am
    You mean: "Have a good time playing Mass Effect 3."
  • Jessica_Vazquez
    Jessica_Vazquez

    Joined: Sep 2010
    Posted: Feb 17th, 2012 at 6:07 am
    Is this how they're going to send us the review copy?
  • Bras
    Bras

    Joined: Jul 2008
    Posted: Feb 17th, 2012 at 6:39 am
    Get to the zeppelin!!!
  • phobic
    phobic

    Joined: Sep 2011
    Posted: Feb 17th, 2012 at 6:13 am
    Why no love for Boston?!?! haters.
  • Nether
    Nether

    Joined: Jul 2007
    Posted: Feb 17th, 2012 at 7:07 am
    I live in texas...no love here either

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