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Home News Microsoft Entered The Console Market "To Stop Sony"

GAMING NEWS

Microsoft Entered The Console Market "To Stop Sony"

Posted on Wednesday, February 6 @ 10:45:55 Eastern by Alex_Osborn


It should come as no surprise to hear that Microsoft and Sony aren't best buds—they're competitors, after all—but what you may not know is how deep that animosity apparently runs.

IGN spoke with former VP of Windows Sales at Microsoft, Joachim Kempin, who explained why the Big M decided to get involved in the gaming market in the first place. "The main reason was to stop Sony. You see, Sony and Microsoft…they never had a very friendly relationship, okay? And this wasn’t because Microsoft didn’t want that," he said.

Despite the fact that Sony has Microsoft's operating system running on their computing hardware, the relationship between the two companies is rocky at best.

Sony was always very arm’s length with Microsoft. Yeah, they bought Windows for their PCs but when you really take a hard look at that, they were never Microsoft’s friend. And Microsoft in a way wanted them to be a friend because they knew they had a lot of things we could have co-operated on because they are, in a way, an entertainment company, you know? I mean, at least a portion of Sony is and they had some really good things going there, but as soon as they came out with a video console, Microsoft just looked at that and said 'well, we have to beat them, so let’s do our own.'

The "war" between console manufacturers has spilled into the gaming community at large, where many consumers align themselves with a particular brand of hardware. This has been going on ever since the early days of gaming and will likely continue into the foreseeable future. 

With that said, do you align yourself with either Microsoft or Sony, or are you on both sides of the fence? Let us know in the comments below.
Tags:   Xbox 360, Microsoft, Sony, ps3


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Comments
  • xavier_2000_ie
    xavier_2000_ie
    Joined: Jun 2007
    Posted: Feb 6th, 2013 at 10:52 am
    Pc all the way.
    1 3
  • wildmario
    wildmario
    Joined: Jan 2007
    Posted: Feb 6th, 2013 at 10:53 am
    I choose neither.
    0 1
  • UghRochester
    UghRochester
    Joined: Jun 2006
    Posted: Feb 6th, 2013 at 11:06 am
    F*ck people who comment about being a PC user. I'm on both sides, but exploring what the PS3 has to offer currently.
    2 5
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Feb 6th, 2013 at 1:27 pm
    Its cheaper for me to keep away from consoles, plus theres no way to keep the volume of porn I acquire on a Xbox or PS.
    0 8
  • elmoreoocyte
    elmoreoocyte
    Joined: Apr 2012
    Posted: Feb 6th, 2013 at 2:52 pm
    The people SPEAK!
    0 0
  • moretokes
    moretokes
    Joined: Apr 2011
    Posted: Feb 6th, 2013 at 5:23 pm
    My Ps3 had a lot of porn
    1 0
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Feb 6th, 2013 at 7:53 pm
    I laugh at what you think of as "a lot" of porn. Got more videos of headshots than all of youtubes COD montages combined.
    0 3
  • LinksOcarina
    LinksOcarina
    Joined: Nov 2005
    Posted: Feb 6th, 2013 at 11:09 am
    PC users are grognards.
    1 3
  • LawnGnome
    LawnGnome
    Joined: Apr 2007
    Posted: Feb 6th, 2013 at 11:14 am
    And yet Microsoft entering the console market didn't stop Sony. Sony entering the TV market stopped Sony.
    0 1
  • Bras
    Bras
    Joined: Jul 2008
    Posted: Feb 6th, 2013 at 11:24 am
    I buy whatever console is best for me. I have owned NES, SNES, N64 then switched to PS2, now PS3, and if Microsoft keeps being Microsoft with their new console, I might buy a PS4 or, if Sony does something very wrong, a WiiU.
    0 1
  • danielrbischoff
    danielrbischoff
    Joined: Nov 2009
    Posted: Feb 6th, 2013 at 11:26 am
    Sounds pretty f***ing childish, which is exactly what I expect from Microsoft.
    0 9
  • Fieperskaivu
    Fieperskaivu
    Joined: May 2011
    Posted: Feb 6th, 2013 at 11:28 am
    Microsoft, as both xbox and pc gaming. Only good thing about Sony is some of their exclusives and bluRay.
    1 3
  • sg4real
    sg4real
    Joined: Apr 2011
    Posted: Feb 6th, 2013 at 11:28 am
    With the things I'm hearing about Microsoft lately, I'm leaning way more towards Playstation.
    Depends if the rumors are true though.
    2 1
  • Fieperskaivu
    Fieperskaivu
    Joined: May 2011
    Posted: Feb 6th, 2013 at 11:32 am
    Microsoft, as both xbox and pc gaming. Only good thing about Sony is some of their exclusives and bluRay.
    2 1
  • Fieperskaivu
    Fieperskaivu
    Joined: May 2011
    Posted: Feb 6th, 2013 at 11:33 am
    Lol, hitting refresh = post again? Noted.
    0 3
  • uptown710
    uptown710
    Joined: Jun 2011
    Posted: Feb 6th, 2013 at 12:33 pm
    That's crazy. Makes it sound like Sony was the Borg and that MS was saving the world... "Well... We have to beat them..." Says ****** who??!!! Was MS employees families collectively threatened by the success if the playstation? Be honest. They wanted to make money, and BOOM, they released a console. Big bad Sony didn't poke you with sticks going "Nya Nya Nya"

    **** like this is why I can't tolerate ms. Next they'll say windows 8 sucks cause Gabe Newell cast a spell if enchantment in the public at large.
    1 2
  • TheBigRedPyramid
    TheBigRedPyramid
    Joined: Dec 2012
    Posted: Feb 6th, 2013 at 1:19 pm
    My man jewels uncomfortably straddle both sides of the gaming fence. mainly cuz i have a gimpy leg that can't quite reach the grass in Microsofts yard, but my strong leg is planted firmly on the ground in sony's backyard where there is a pretty fantastic pool party going on if i do say so myself, even if the cook burns the burgers sometimes............. how dare you think I'm strange.
    0 2
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Feb 6th, 2013 at 1:25 pm
    Sony begat Xbox.... like a bastard child they dont visit or pay child support for.
    1 2
  • elmoreoocyte
    elmoreoocyte
    Joined: Apr 2012
    Posted: Feb 6th, 2013 at 2:55 pm
    So I took this as saying that MicroSoft wanted to use and abuse Sony, or as MS put it "cooperate."

    Sony was like, nah some things don't wash off in the shower.

    MS got all butthurt, took their toys and stomped back home.
    1 2
  • Harvy714
    Harvy714
    Joined: Feb 2013
    Posted: Feb 6th, 2013 at 2:57 pm
    Sony's PlayStation is a better console overall, it seems it was well planned out. It only does everything.
    1 3
  • pavlos
    pavlos
    Joined: Dec 2012
    Posted: Feb 6th, 2013 at 3:12 pm
    my wallet dictates my taste in console,, and right now that box is looking pretty damn sexy
    0 0
  • moretokes
    moretokes
    Joined: Apr 2011
    Posted: Feb 6th, 2013 at 4:01 pm
    I went from ps2 to Xbox to 360 to ps3... Sony isn't perfect but I feel like I have much more freedom on my console, besides I havent gone through 3 Playstations yet.... The only game I really miss is gears of war
    0 1
  • damo_rox619
    damo_rox619
    Joined: Jan 2007
    Posted: Feb 6th, 2013 at 4:01 pm
    I buy everything (except handhelds... oh wait, i have a 3DS and PS Vita). I couldn't care less about console wars, the only dilema i have is choosing which system to buy multi-platform games on
    0 2
  • DonRafael
    DonRafael
    Joined: Mar 2012
    Posted: Feb 6th, 2013 at 4:31 pm
    You mean they didn't do it for money?

    Oh, the gentle souls.
    0 1
  • DonRafael
    DonRafael
    Joined: Mar 2012
    Posted: Feb 6th, 2013 at 4:45 pm
    You mean they didn't do it for money?

    Oh, the gentle souls.
    1 1
  • DonRafael
    DonRafael
    Joined: Mar 2012
    Posted: Feb 6th, 2013 at 4:59 pm
    You mean they didn't do it for money?

    Oh, the gentle souls.
    1 1
  • dirty_f
    dirty_f
    Joined: Nov 2010
    Posted: Feb 6th, 2013 at 5:01 pm
    i've got a PS3 and a 360. i can't even remember the last time i played the 360.

    it sits there, collecting dust. *looks at it with an expression of disapproval, shaking head slowly* "why you no more like Sony eh? i care not for you! " *ptew*.

    360 says nothing. turns around, head buried, crying softly.
    3 1
  • moretokes
    moretokes
    Joined: Apr 2011
    Posted: Feb 6th, 2013 at 5:22 pm
    Then 360 turn back on to reveal red ring of death.
    360 laughs maniacally at dirty f!
    0 0
  • sli
    sli
    Joined: Mar 2012
    Posted: Feb 6th, 2013 at 6:32 pm
    Can't justify buying both, so went with the better interface (controller in the case of consoles). In other words, it was a 360. Brand means nothing, joy of use does.
    0 2
  • hempy420
    hempy420
    Joined: Apr 2012
    Posted: Feb 6th, 2013 at 6:56 pm
    I enjoyed every console released with no bias. That is until I built a gaming PC late last year. Wont be going back ever. For those who dislike PC users comments: Don't hate what ya ain't! Go get yourself a PC and quit ur *****in.
    2 2
  • inferno003
    inferno003
    Joined: Jul 2012
    Posted: Feb 7th, 2013 at 3:16 am
    right now im with microsoft...
    used to be a diehard SEGA fan but seeing as they dont make consoles any more things have changed...
    xbox reminded me alot of dreamcast so the jump wasnt hard...
    with that said i am open to other games and systems, microsoft and sega are simply my favorites...
    there are a few titles id love to play on ps3 but nothing that justifies buying another system, plus i already have bluray so thats useless to me... i still enjoy nintendo but they just dont appeal to me anymore... the 3ds is alot of fun though... their still great in the handheld dept...

    oh and as far as pc, ive never owned a gaming rig... maybe i will someday, but not anytime soon... i have enjoyed some great games on pc, though their all older titles... my favorites: DIABLO, UNREAL TOURNAMENT, CIVILIZATION 3, SIMS, AVP, HEREOS OF MIGHT & MAGIC 3
    0 0
  • Lok-Nar
    Lok-Nar
    Joined: Feb 2012
    Posted: Feb 7th, 2013 at 3:36 am
    I'm bi-consolexual. I go either way.
    0 4
  • spartan317
    spartan317
    Joined: Dec 2005
    Posted: Feb 8th, 2013 at 7:54 am
    Who cares which system we play on? Companies do... With the exceptions of exclusives you can play on whatever system you want. Every system has its pros and cons.

    Xbox nickel and dimes the hell out of us but provides us with a more stable online support and games that don't require ridiculous updates that eat up storage space. They also brick consoles like they're going out of style and have little in the way of Console Sellers for non-FPS freaks. Also sadly I blame MS for the moves toward online always and no more used games.

    Playstation is the king as far as graphics and Exclusives go. They have free multiplayer and the occasional Legendary Game from the previous generations. They also carry shitty online support, shaky security and the aforementioned monster update downloads. Who can forget the issues with Skyrim. No one... They still complain.

    Does it matter what console we play? Only to the companies that sell them. Does it matter what we allow those companies to get away with? Infinitely more so. The ME3 fiasco proves that we can force them to make concessions if we complain loud enough. Maybe its time we started complaining about something worthwhile
    0 0

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