More Reviews
REVIEWS Tales of Xillia 2 Review
Tales of Xillia 2 treads familiar ground, but this time there's an adorable cat.

Madden NFL 15 Review
How many times has it been said, “This is the best Madden game”? Probably just about every year. Well guess what, this is the best Madden game… maybe.
More Previews
PREVIEWS Fenix Rage Preview
I died. And I died again. Died again. Again and again. Again. Again. Why Do I Love This So Much?!
Release Dates
NEW RELEASES Tales of Xillia 2
Release date: Out Now

Plants Vs. Zombies: Garden Warfare
Release date: Out Now

Madden NFL 15
Release date: 08/26/14

Destiny
Release date: 09/09/14


LATEST FEATURES The Updating List of PAX Indies
We're heading to PAX Prime! Are you looking to check out a few unique indie games while you're there? UPDATED: Galak-Z

The Best Upcoming Racing Games of 2014
You've probably only heard of Sony's exclusive Driveclub and Microsoft's exclusive Forza Horizon 2, but don't forget about a few others.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP KevinS
RIP Robin Williams (1951-2014)
By KevinS
Posted on 08/14/14
Robin Williams (1951-2014) Robin Williams was an absolutely exceptional comedian, talented actor, and holder of a special place in video game history: He was the first really famous gamer I know of. I’m sure there were others, but they kept a comparatively low profile, unlike one...

GAMING NEWS

Microsoft Explains Reasoning Behind Xbox One's "Deeply Meaningful" Name

Posted on Tuesday, May 28 @ 06:30:00 Eastern by Alex_Osborn


I'll tell you right now, I am hardly a fan of the name of Microsoft's next-gen gaming device. The decision to name its third console the Xbox One, is not only puzzling but also completely foolish in my eyes, but Microsoft's Jeff Henshaw believes the company made the best branding choice possible.

Henshaw spoke to the confusion that might arise when referring to the first Xbox console, telling CNET:

The original Xbox was just the "Xbox," it wasn't "One." But this vernacular formed where people referred to it as the Xbox. Even today during interviews, I've slipped.

It only takes a little while before you realize what's going on underneath that name. There's something very powerful about it. Xbox One really embodies the concept that this is the first device, the combination of this very powerful console that brings all its eight cores, 8GB of RAM, super fast memory, super powerful SoC we built, super powerful dedicated audio and video processing subsystems. There's incredible power in this device, married with the next generation of Kinect for really enabling those subtle interactions between you and your entertainment.

Will the Xbox One really live up to the lofty ambitions of Microsoft? Henshaw seems quite confident that the device will.

The embodiment that this becomes one device that addresses all the entertainment that you want to enjoy on your TV, and brings it to you in a way that’s so simple, that it can be the only input you have connected through your television. It is truly the one place to go for all this. So One ends up being a deeply meaningful thing to us here. It’s almost a bar that we are striving to achieve, and I think we nailed it really well with the Xbox One.

Are you getting used to the Xbox One name, or do you still find yourself confusing it with the original Xbox? Sound off with your thoughts on Microsoft's naming strategy in the comments below.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution