More Reviews
REVIEWS Firefall Review
Repetitive gameplay makes this fall a little boring.

The Walking Dead: Season Two Review
At this point, you’re not coming back for the zombies. Let’s get down to business.
More Previews
PREVIEWS Geometry Wars 3: Dimensions Preview
Put up some movie glasses, because Geometry Wars is entering the third dimension.
Release Dates
NEW RELEASES Destiny
Release date: 09/09/14

FIFA 15
Release date: 09/23/14

Ar Nosurge: Ode to an Unborn Star
Release date: 09/23/14

Persona 4 Arena Ultimax
Release date: 09/30/14


LATEST FEATURES And I Was All "Hell Yeah I'll Play a New Dreamcast Game"
I just played a Dreamcast game that was released in... wait, 2014?

A Comprehensive Guide to Dealing with Controversy in the Video Game Industry
Need help wading through the latest misogyny/homophobia/racism/corruption debate in the gaming industry? Paul Tamburro’s here to help!
MOST POPULAR FEATURES The Updating List of PAX Indies
We're heading to PAX Prime! Are you looking to check out a few unique indie games while you're there? UPDATED: Dragon Fin Soup, Dungeon of the Endless,

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP samsmith614 Since game design is a business, I decided to see what's really selling well for the PS4. I did this search a week ago, and at the time, out of the top 20 bestsellers on Amazon 10 had not even been released yet. By now some have been released. But others still have not. And yet others...

GAMING NEWS

Microsoft Explains Reasoning Behind Xbox One's "Deeply Meaningful" Name

Posted on Tuesday, May 28 @ 06:30:00 Eastern by Alex_Osborn


I'll tell you right now, I am hardly a fan of the name of Microsoft's next-gen gaming device. The decision to name its third console the Xbox One, is not only puzzling but also completely foolish in my eyes, but Microsoft's Jeff Henshaw believes the company made the best branding choice possible.

Henshaw spoke to the confusion that might arise when referring to the first Xbox console, telling CNET:

The original Xbox was just the "Xbox," it wasn't "One." But this vernacular formed where people referred to it as the Xbox. Even today during interviews, I've slipped.

It only takes a little while before you realize what's going on underneath that name. There's something very powerful about it. Xbox One really embodies the concept that this is the first device, the combination of this very powerful console that brings all its eight cores, 8GB of RAM, super fast memory, super powerful SoC we built, super powerful dedicated audio and video processing subsystems. There's incredible power in this device, married with the next generation of Kinect for really enabling those subtle interactions between you and your entertainment.

Will the Xbox One really live up to the lofty ambitions of Microsoft? Henshaw seems quite confident that the device will.

The embodiment that this becomes one device that addresses all the entertainment that you want to enjoy on your TV, and brings it to you in a way that’s so simple, that it can be the only input you have connected through your television. It is truly the one place to go for all this. So One ends up being a deeply meaningful thing to us here. It’s almost a bar that we are striving to achieve, and I think we nailed it really well with the Xbox One.

Are you getting used to the Xbox One name, or do you still find yourself confusing it with the original Xbox? Sound off with your thoughts on Microsoft's naming strategy in the comments below.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution