Microsoft Explains Reasoning Behind Xbox One's "Deeply Meaningful" Name
Posted on Tuesday, May 28 @ 06:30:00 PST by Alex_Osborn
I'll tell you right now, I am hardly a fan of the name of Microsoft's next-gen gaming device. The decision to name its third console the Xbox One, is not only puzzling but also completely foolish in my eyes, but Microsoft's Jeff Henshaw believes the company made the best branding choice possible.
Henshaw spoke to the confusion that might arise when referring to the first Xbox console, telling CNET:
Will the Xbox One really live up to the lofty ambitions of Microsoft? Henshaw seems quite confident that the device will.
The embodiment that this becomes one device that addresses all the entertainment that you want to enjoy on your TV, and brings it to you in a way that’s so simple, that it can be the only input you have connected through your television. It is truly the one place to go for all this. So One ends up being a deeply meaningful thing to us here. It’s almost a bar that we are striving to achieve, and I think we nailed it really well with the Xbox One.Are you getting used to the Xbox One name, or do you still find yourself confusing it with the original Xbox? Sound off with your thoughts on Microsoft's naming strategy in the comments below.
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