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Before Microsoft and Sony do something regarding their future in the video game business, I wanted to write, and I've wanted it for a long time now, but other things kept getting in my way, and fearing that tomorrow might be too late, today will have to do.     Months...

Home News Microsoft Opens New Cloud-Focused Studio Called Lift

GAMING NEWS

Microsoft Opens New Cloud-Focused Studio Called Lift

Posted on Thursday, January 10 @ 13:16:21 Eastern by Alex_Osborn


Microsoft believes that the future of gaming is all about delivering cloud-based experiences, and has opened a brand-new studio dedicated to this pursuit, which they're calling Lift. 

The studio is based in London and will be headed up by former Rare designer, Lee Schuneman. "It's an incredible line-up of talent we are building," Schuneman said. "Joining me on this new and exciting talent is some of the best talent in the world from console, web 2.0, social, and mobile." 

According to Lift's fearless leader,  the studio aims to "deliver entertainment as a service. Where, when, and how you want it. We go beyond the box. Great games and experiences on tablets, mobiles and TVs. Powered by Microsoft and delivered through our cloud services. Made in London: an exciting, diverse city, full of energy, full of opportunities."

According to Microsoft exec Phil Harrison, cloud gaming is the future, but that doesn't mean the company will abandon the disc-based retail market. "The shift is from packaged goods to connected products. We will continue to support retail with our products for sure. But we are going to keep creating features that are enhanced and improved by the network," Harrison explained.

Do you think cloud gaming really is the future? Let us know in the comments below.

[Source]
Tags:   Microsoft, Xbox 360


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Comments
  • De-Ting
    De-Ting
    Joined: Nov 2006
    Posted: Jan 10th, 2013 at 1:33 pm
    Internet speeds still suck. That is all.
    0 1
  • elmoreoocyte
    elmoreoocyte
    Joined: Apr 2012
    Posted: Jan 10th, 2013 at 1:35 pm
    "Do you think cloud gaming really is the future?"

    One word: Steam
    1 0
  • omega711
    omega711
    Joined: Aug 2012
    Posted: Jan 10th, 2013 at 1:56 pm
    only because i'm a traditionalist
    0 0
  • xDUMPWEEDx
    xDUMPWEEDx
    Joined: Jan 2012
    Posted: Jan 10th, 2013 at 3:45 pm
    Paying $59.99 for a game with no physical ownership and no way to resell is the future. Paying $59.99 for a physical copy to keep forever, lend, sell, etc. is not the future. BRING ON THE FUTURE! WHO'S WITH ME!?
    0 2
  • Ivory_Soul
    Ivory_Soul
    Joined: Nov 2005
    Posted: Jan 10th, 2013 at 6:09 pm
    The games better be cheaper! I don't want to pay $60 for a digital game when that extra $10 usually covers manufacturing and shipping. I still don't see digital only as the future of home consoles yet.
    0 0
  • 213EDD
    213EDD
    Joined: Sep 2007
    Posted: Jan 10th, 2013 at 6:43 pm
    This could be extremely successful especially if they get the slogan "Do you even lift?"
    0 1

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