Microsoft Unveils Xbox Smart Glass, Moves Beyond the Console

*playing Madden, looks at phone*

BUDWEISER!

*uninstalls*

really and truly, you are right. it sounds like a goldmine for advertising.

It will anger gamers, but this will open up interesting pathway for how this will apply to television. This could create like an "IMDB for fashion items" within the TV episode or "IMDB for product placement" in general.

Interesting stuff. I look forward to the public reaction

You play as the Eagles, Michael Vick throws a touchdown pass, smart glass informs you that in 2005 he was accused of giving a woman herpes and had secretly been receiving medication and treatments under the alias Ron Mexico... then an advertisement for trips to Mexico pops up.

I wonder how many 360 owners will actually use this feature? Unless MS start bundling the console with a smart phone or tablet of some kind, a lot of the base probably won't bother.

That's the problem with making a new feature optional. There's a good chance most gamers and developers will just ignore it. That's what happened with the Wii Balance Board, just to name one example. Why bother supporting an expensive peripheral when most of your customers probably don't have it?

Nintendo have done a lot wrong, but more often than not, they've been smart about bundling new peripherals with the console. So everyone who had a Wii had motion-capable controllers, and now everyone with the WiiU will definitely have the touch screen controller. Will MS make sure that from now on, everyone has a device that can run the 360-controller app?

How many people don't have either a smartphone or a tablet these days?