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Pachter: Nintendo's Decision To Not Hold E3 Presser "Probably The Right One"

Posted on Tuesday, May 7 @ 13:36:43 PST by Alex_Osborn

Video game analyst Michael Pachter believes that Nintendo's decision not to hold a large scale E3 press conference this year was probably a wise move from a business perspective.

Pachter made his opinion known during this week's episode of Pach Attack, in which he explained that while it's a "crappy decision" from a consumer standpoint, it's ultimately a smart move when looking at things from a business angle.
I think it is a crappy decision because you don’t get many opportunities when you’re a console manufacturer to have the entire world focused on games. So it’s the one time a year that you can be certain that everybody cares...I think that from just a basic decision it’s an opportunity for Nintendo to really show off a lot of stuff.

But you asked was it a good business decision and, from your basic economics, it’s a profit deal. If you’re expected revenues from spending money are bigger than the amount you have to spend to generate those revenues, then it’s a good business decision.

I think that Nintendo gave this a lot of thought – they said we don’t really have anything new to show...we don’t really have any new Wii U games that are going to shine that are playable and, oh by the way, the reason that Fox News, ABC, etc, are all here is to look at the next Xbox and PS4, then we’re just going to look bad next to them.

I think not doing it, probably, is a good business decision. I just think, as a gamer, and as someone who is interested in the industry, I would prefer to see everybody represented at every show. Nintendo made a business decision, and ultimately, it is probably the right one.

Do you agree with Mr. Pachter? Be sure to let us know in the comments below.



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