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GAMING NEWS

Pachter Says Next-Gen Games Will Remain $60, But DLC To Become Rampant

Posted on Saturday, January 19 @ 17:55:05 Eastern by Jonathan_Leack

Inflation has taken its toll on the almighty American dollar, so you'd think games would have to increase in price at some point. However, Wedbush Securities Analyst Michael Pachter believes that won't be the case, and DLC will instead make up for the lost profit margin.

On the latest issue of Pach-Attack, Pachter was asked whether or not he believes games will increase in price next-generation, to which he responded:

The answer I believe will be games will be at 60 [next generation], but I believe you're going to see an evolution of the pricing structure.

He continued:

I think you're seeing games designed more and more in the last couple years where there's a plan to sell DLC. So instead of it being an addon it's part of the original gameplan. I think you'll see that evolve. So I think that you're going to see new games in the next generation that have very specific functionality given to you for the $60, and others you'd consider essential functionality [will be] offered as an addon for extra money.

Unfortunately, gamers have lost the war against DLC with its widespread success spurring radical, new ways to dig into your pocket. If Pachter's prediction rings true, games might remain constant in pricing, but additional content will begin to chip away at core features. We've seen this successfully executed with Call of Duty, and several Capcom games have been consumer traps as well.

At the end of the day it's difficult to tell which would be worse, another price increase or even more intrusive DLC. And with hardware manufacturers looking for ways to stop used game sales, the only counter is to wait months, if not years, for games to go on sale—thanks, Valve!


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Comments
  • phlogiston
    phlogiston

    Joined: Nov 2012
    Posted: Jan 19th, 2013 at 6:28 pm
    So, you could say that games technically won't be $60 (due to the DLC prices), and also that selling people an incomplete product will become rampant.

    I'm being a huge cynic here, but this is starting to annoy me.
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Jan 19th, 2013 at 6:55 pm
    Friends of mine and myself have been known to protest buying a game for leaving out important story missions , having on disc day 1 dlc, and overly invasive always online drm. Now where I do think the marketing for these items has been done correctly is with the example of BF3 premium. DLCs are worked on after the game, you get them early, you get premium servers, premium assignments, and all for a lower cost one time payment.
  • elmoreoocyte
    elmoreoocyte

    Joined: Apr 2012
    Posted: Jan 19th, 2013 at 8:18 pm
    This doesn't surprise me one bit. Folks have swallowed DLC this generation, why not step it up, and push the boundaries next generation.

    If folks are willing to pay for an inferior product, and then pay some more to upgrade that product; what do the devs have to lose?

    I don't agree with this at all, but apparently consumers do.
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: Jan 19th, 2013 at 8:36 pm
    I blame everyone who bought Call of Duty Elite.
  • 213EDD
    213EDD

    Joined: Sep 2007
    Posted: Jan 19th, 2013 at 9:09 pm
    I blame everyone who buys Call of Duty.
  • napsterxxl
    napsterxxl

    Joined: Mar 2006
    Posted: Jan 20th, 2013 at 3:23 am
    Do I get a free pass if I stopped buying them after CoD W@W?
  • Lenin17301
    Lenin17301

    Joined: Jan 2007
    Posted: Jan 20th, 2013 at 7:39 am
    I've always felt that despite how formulaic and short the CoD single-player experience is, at least is complete, never needing DLC to be full, unlike travesties like Asura's Wrath.
  • wildmario
    wildmario

    Joined: Jan 2007
    Posted: Jan 19th, 2013 at 9:47 pm
    The real question here is are consumers going to put up with it if it gets really bad? If they managed to get the ending in Mass Effect 3 to change, then maybe there's still a bit of hope if they direct their anger properly.
  • tinymhg
    tinymhg

    Joined: Jun 2011
    Posted: Jan 19th, 2013 at 9:58 pm
    Please, enter your credit card number. A $1.25 service fee will charged per 15 minutes of game time.
  • moretokes
    moretokes

    Joined: Apr 2011
    Posted: Jan 19th, 2013 at 10:12 pm
    And it charges you while in lobby too
  • drathbone
    drathbone

    Joined: May 2011
    Posted: Jan 20th, 2013 at 4:35 am
    If they subsidized game cost by showing/playing adverts during loading times or lobbies, hell even 30 minute intervals so I can piss or grab another beer, I'd be ok with it.
  • Jobin_Wendy
    Jobin_Wendy

    Joined: Mar 2012
    Posted: Jan 20th, 2013 at 9:01 am
    I'm not generally a believer in slippery slope arguments, but in this case, I think that's a ****ing awful idea. Well, the idea is good, but how far it would be pushed is terrifying... just look at cable TV.
  • elmoreoocyte
    elmoreoocyte

    Joined: Apr 2012
    Posted: Jan 20th, 2013 at 12:59 pm
    Remember back in the day, when cable first came out, and you paid for it so that there were no commercials? Yeah, me neither.
  • Jobin_Wendy
    Jobin_Wendy

    Joined: Mar 2012
    Posted: Jan 20th, 2013 at 3:55 pm
    The average runtime of TV shows has gone down by over two minutes over the last twenty years, to make room for ads. Professional sports (and even nationally televised college games) have TV timeouts that stop the game for commercial breaks. It's a little more ridiculous.
  • drathbone
    drathbone

    Joined: May 2011
    Posted: Jan 20th, 2013 at 1:22 pm
    Well it's already happening, at least in largely in the mobile market (not much console wise, you can find it in some f2p pc games too). Almost every free app has popups and/or a monetized store with powerups/pointless crap. If you pay for the game, the store is still there w/ pay to win/cosmetic/etc items but the ads go away. It's not that bad and it gives me a chance to try out the (in some cases) full game without the risk of my money.

    Perhaps it's different with mobile market and the dev costs being substantially lower to a AAA console title, but if ad revenue is based on traffic and a franchise like CoD has millions (hundreds of millions?) of players every month it should pay for itself.
  • Jobin_Wendy
    Jobin_Wendy

    Joined: Mar 2012
    Posted: Jan 20th, 2013 at 3:58 pm
    I would support it if the revenue from advertising completely paid for DLC, but otherwise I think it would quickly get out of hand, or become incredibly annoying.
  • oblivion437
    oblivion437

    Joined: Nov 2006
    Posted: Jan 20th, 2013 at 4:59 am
    Pachter might be right. His prediction hardly lacks precedent - it's called cutting and the packaged goods businesses have been doing it for years. A pack of Chips Ahoy might go for two dollars for the longest time but the package keeps getting smaller and smaller. This is intended to avoid irritating a particular type of customer - one disinclined or otherwise unable to do unit/rate calculations on purchases.
  • OdiousLupous
    OdiousLupous

    Joined: Jul 2011
    Posted: Jan 20th, 2013 at 8:31 am
    Ive rarely bought brand new games, sales and goty editions at lower costs have been my main purchases. Thats why I love you Steam. With additional dlcs Id asume most next gen games will be nearly $100 when all is said and done. The veil of the dark side has fallen.
  • Jobin_Wendy
    Jobin_Wendy

    Joined: Mar 2012
    Posted: Jan 20th, 2013 at 9:02 am
    I'm pretty certain that if this happens, there'll be an even bigger Kickstarter explosion.

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