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GAMING NEWS

Pachter: Sony Will Announce PS3 Price Drop To $199 At PS4 Reveal

Posted on Saturday, February 16 @ 09:28:17 Eastern by Jonathan_Leack

$599 $199 U.S. Dollars.

The PlayStation 4 is expected to be announced in just four days, and that means that not only is there finally something to look forward to, but the appeal of current hardware will quickly fade. In order to combat the possible decline in demand, Wedbush Securities analyst Michael Pachter told GamesIndustry International that Sony is very likely to cut the price of the PlayStation 3 during the February 20th presentation. He doesn't expect it to be a mild price cut, either. He states that it will for its first time ever hit the golden price of $199.

Sony has had a history of lowering its prices during the fall season to further increase consumer interest going into the holiday season. However, with a PlayStation 4 confidently expected to debut later this year, Sony may be looking to ride momentum for the duration of 2013. It would help tremendously in combating Nintendo's latest console which has garnered a lion's portion of the spotlight since it debuted only four months ago. For once, it will also help battle the Xbox 360's Arcade Bundle which has been Microsoft's trojan horse into the casual market for years.

The Xbox 360 and Wii found their way to the $199 price point much earlier in their lifecycle, and even then the PlayStation 3 has already managed to outsell the Xbox 360 worldwide. At $199 families who were previously not interested will have reason to consider one of the most cost-effective media solutions on the market. As we've seen in the past from hardware that has become available for under $200, the sales can shoot to record levels and at that rate secure the 10 year lifecycle that Sony has been aiming for.


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Comments
  • sliverstorm
    sliverstorm

    Joined: Jun 2007
    Posted: Feb 16th, 2013 at 10:02 am
    I'm pretty sure I have more movie and TV hours on my PS3 than gaming hours at this point. As a $299 Netflix machine / DVD player / Blu-Ray player / Gaming console, it was a ridiculously good buy.

    It's a shame that Sony couldn't produce the PS3 profitably for so long (can they even now? I'd hope so)--easily my Most Valuable Console of all time.
  • MootCoffee
    MootCoffee

    Joined: Jan 2007
    Posted: Feb 16th, 2013 at 10:22 am
    Awesome. I may finally be able to play Metal Gear Solid 4.
  • moretokes
    moretokes

    Joined: Apr 2011
    Posted: Feb 16th, 2013 at 6:19 pm
    Totally ****en awesome game
  • sandineyes
    sandineyes

    Joined: May 2008
    Posted: Feb 16th, 2013 at 12:03 pm
    I'd get one for $199.
  • DaVillain
    DaVillain

    Joined: Apr 2011
    Posted: Feb 16th, 2013 at 12:52 pm
    Just looking forward to the PS4. I really hope Sony announces its release on Wednesday.
  • BigTruckSeries
    BigTruckSeries

    Joined: May 2006
    Posted: Feb 16th, 2013 at 2:32 pm
    I honestly don't think I'd buy a PS3 if they dropped the price to $99.
  • Nether
    Nether

    Joined: Jul 2007
    Posted: Feb 16th, 2013 at 4:21 pm
    Is there a reason you wouldnt buy it for 99$ Thats an outrageously good deal. JS
  • BigTruckSeries
    BigTruckSeries

    Joined: May 2006
    Posted: Feb 17th, 2013 at 2:44 pm
    Not really. The system is boring.
  • Nether
    Nether

    Joined: Jul 2007
    Posted: Feb 17th, 2013 at 4:36 pm
    No HD components?
  • Bras
    Bras

    Joined: Jul 2008
    Posted: Feb 16th, 2013 at 2:58 pm
    Ok I will write this one down, and if Sony does not, I will request that we listen to this guy no more.

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