"Pay Whatever You Want" Model Is Not Successful, Says Indie Developer
Posted on Tuesday, October 4 @ 14:11:04 PST by Nicholas Tan
Having only sold his game on his website, Joost "Oogst" Van Paren, the indie developer behind the critically successful Proun, was not under any contractual obligation to conceal the financial success of the game's "Pay What You Want" model. But as much as the game was downloaded an incredible amount of times, he's thoroughly disappointed by the results:
While the Pay What You Want model is a "tremendous marketing tool", it resulted in only "1.76% of the players" paying for Proun. One of the main reasons is that "the free version did not require a Credit Card transaction and was thus way easier to download".
Joost predicts that he would have made a lot more money if the free version was removed and if the minimum purchase was set to $1. Do you think that would have made a difference?
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