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FEATURED VOXPOP shandog137
A Letter to the Big “N"
By shandog137
Posted on 09/12/14
I have and will continue to have a place in my heart for Nintendo. In fact, my first console was a Super Nintendo. The video game market has changed drastically since the early '90s and it seems like what once was platinum is more so along the lines of silver now. Nintendo has always been...

GAMING NEWS

People Don't Purchase DLC Due to Privacy, Price, and No Return Policy

Posted on Wednesday, October 19 @ 14:02:26 Eastern by


According to the above chart recently released in a report by Electronic Entertainment Design and Research (EEDAR), 49% of HD console owners have not purchased DLC in the last 12 months for a litany of reasons.

While EEDAR estimates that DLC will generate $1 billion in revenue in the US in 2012, it cites that privacy concerns are a major deterrent for prospective DLC customers, though much of this can be remedied by purchasing points instead of leaving credit card information on their console:

Online security is currently a hot topic as many major video game companies and services, including the PlayStation Network (PSN), have been the target of recent security breaches. However, EEDAR’s survey data does not suggest that the PSN incident had a major impact on consumer privacy concerns.

Of course, the other problem is that DLC cannot be returned and it can be too pricey. Also having no demos or reviews for a title is detrimental for its sales.

[Source]
Tags:   DLC
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