People Don't Purchase DLC Due to Privacy, Price, and No Return Policy
Posted on Wednesday, October 19 @ 14:02:26 PST by Nicholas Tan
While EEDAR estimates that DLC will generate $1 billion in revenue in the US in 2012, it cites that privacy concerns are a major deterrent for prospective DLC customers, though much of this can be remedied by purchasing points instead of leaving credit card information on their console:
Online security is currently a hot topic as many major video game companies and services, including the PlayStation Network (PSN), have been the target of recent security breaches. However, EEDAR’s survey data does not suggest that the PSN incident had a major impact on consumer privacy concerns.Of course, the other problem is that DLC cannot be returned and it can be too pricey. Also having no demos or reviews for a title is detrimental for its sales.
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