People Don't Purchase DLC Due to Privacy, Price, and No Return Policy
Posted on Wednesday, October 19 @ 14:02:26 Eastern by Nicholas Tan
According to the above chart recently released in a report by Electronic Entertainment Design and Research (EEDAR), 49% of HD console owners have not purchased DLC in the last 12 months for a litany of reasons.
While EEDAR estimates that DLC will generate $1 billion in revenue in the US in 2012, it cites that privacy concerns are a major deterrent for prospective DLC customers, though much of this can be remedied by purchasing points instead of leaving credit card information on their console:
Of course, the other problem is that DLC cannot be returned and it can be too pricey. Also having no demos or reviews for a title is detrimental for its sales.
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