More Reviews
REVIEWS Journey (PS4) Review
The critically acclaimed Journey makes the leap to the PS4. Is the PS3 classic still a trek worth taking? Duh.

Rare Replay Review
Rare has had a profound impact on the gaming industry, and this collection is a catalog of its timeless designs.
More Previews
PREVIEWS Sid Meier's Civilization: Beyond Preview
Fans were mad about Beyond Earth. Rising Tide should fix that.
Release Dates
NEW RELEASES Goat Simulator
Release date: 08/11/15

Metal Gear Solid V: The Phantom Pain
Release date: 09/01/15

NHL 16
Release date: 09/01/15


LATEST FEATURES BAMF BABES #12: Talia al Ghul [Batman Arkham City]
"Thousands of warriors have fallen in pursuit of the Demon. Would-be successors have proven to be nothing more than children battling the enormity of creation."

Call the Fight: Dying Light Flourishes During Dead Island 2’s Woes
These two games were set up to compete, only for one to suffer an embarrassing defeat.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP oblivion437 Update: I was unfortunately not aware of Shamus Young's severe criticism of Fallout 3 available here to link in the original piece and I regret that.  It dovetails rather nicely with what I've written and it's much better executed than my piece.  I strongly recommend anyone...

GAMING NEWS

PlayStation Vita Marketing Campaign Sony's Largest Ever

Posted on Monday, February 13 @ 08:24:18 Eastern by


Truth be told, Sony's marketing efforts are some of the worst. Not only does Sony spend very little to promote their games and hardware via advertising, but when it does, it's usually a disaster. SIXAXIS-controlled eggsCrying babies, anyone?

But with the PlayStation Vita, Sony is preparing its "largest platform launch in terms of marketing investment" ever, said John Koller, Director of Hardware Marketing, SCEA. A full $50 million smackers, to be precise.

The campaign slogan, "Never Stop Playing" will be featured everywhere from TV commercials, to billboards, to social media and everything in-between.

Sony believes the PlayStation Vita's target market is the 20-year old male who plays games up to eight hours a week or more, and will attract this demographic by airing commercials for the Vita during shows like Tosh.0, South Park, and the upcoming 500th episode of The Simpsons.

Want more PlayStation Vita coverage? Bookmark out PlayStation Vita tag page, and stay tuned all week for launch news, reviews and more.

[Source: NY Times]


Tags:   sony, PS Vita, hot
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution