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Home News PlayStation Vita Marketing Campaign Sony's Largest Ever

GAMING NEWS

PlayStation Vita Marketing Campaign Sony's Largest Ever

Posted on Monday, February 13 @ 08:24:18 Eastern by


Truth be told, Sony's marketing efforts are some of the worst. Not only does Sony spend very little to promote their games and hardware via advertising, but when it does, it's usually a disaster. SIXAXIS-controlled eggs? Crying babies, anyone?

But with the PlayStation Vita, Sony is preparing its "largest platform launch in terms of marketing investment" ever, said John Koller, Director of Hardware Marketing, SCEA. A full $50 million smackers, to be precise.

The campaign slogan, "Never Stop Playing" will be featured everywhere from TV commercials, to billboards, to social media and everything in-between.

Sony believes the PlayStation Vita's target market is the 20-year old male who plays games up to eight hours a week or more, and will attract this demographic by airing commercials for the Vita during shows like Tosh.0, South Park, and the upcoming 500th episode of The Simpsons.

Want more PlayStation Vita coverage? Bookmark out PlayStation Vita tag page, and stay tuned all week for launch news, reviews and more.

[Source: NY Times]
Tags:   sony, PS Vita, hot


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Comments
  • Barth_Vader
    Barth_Vader
    Joined: Nov 2005
    Posted: Feb 13th, 2012 at 8:31 am
    i thought the ps2 and ps3 ads were brilliant. at least those you remember, way better than "DERP LOOK AT AL DA GAMES WE OFFER NOW LISTEN TO SUM AWESOME DUBSTEP BRO YEAH"
    0 0
  • sliverstorm
    sliverstorm
    Joined: Jun 2007
    Posted: Feb 13th, 2012 at 8:49 am
    They were visually arresting but didn't do a great job of answering the question, "Why should I play $600 for this when I can get the other guy's Gear of War thing for $400?"
    0 0
  • Barth_Vader
    Barth_Vader
    Joined: Nov 2005
    Posted: Feb 13th, 2012 at 9:26 am
    and that's why sony gamers are dandy people wearing monocles and top hats and xbox players are zit covered little ***** with pieces of moist bread between their braces shouting at call of duty
    2 1
  • tinymhg
    tinymhg
    Joined: Jun 2011
    Posted: Feb 13th, 2012 at 9:49 am
    Fanboy much?
    0 0
  • Chunibrow
    Chunibrow
    Joined: Mar 2010
    Posted: Feb 13th, 2012 at 8:58 pm
    didn't realize CoD was an exclusive. amazing how people figured out how to port it to PS and PC on launch day
    0 0
  • Barth_Vader
    Barth_Vader
    Joined: Nov 2005
    Posted: Feb 13th, 2012 at 9:28 am
    not to mention, any company that made the best commercial in human history ('double life', youtube it if you don't know what i'm talking about) will always have a special place in my heart whenever they release new stuff
    2 0
  • TheJx4
    TheJx4
    Joined: Jun 2011
    Posted: Feb 13th, 2012 at 1:31 pm
    I haven't seen a single commercial.
    0 0

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