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FEATURED VOXPOP Master_Craig
Welcome Home - PAX AUS 2014
By Master_Craig
Posted on 11/18/14
Last night I returned home from PAX AUS 2014. Long story short, it wasn't perfect, but it was quite possibly the best weekend I've had this year. It was a lot of fun. If you'd like to continue reading, the long story is just below. Buckle up. This is gonna be...

GAMING NEWS

PlayStation Vita Marketing Campaign Sony's Largest Ever

Posted on Monday, February 13 @ 08:24:18 Eastern by


Truth be told, Sony's marketing efforts are some of the worst. Not only does Sony spend very little to promote their games and hardware via advertising, but when it does, it's usually a disaster. SIXAXIS-controlled eggsCrying babies, anyone?

But with the PlayStation Vita, Sony is preparing its "largest platform launch in terms of marketing investment" ever, said John Koller, Director of Hardware Marketing, SCEA. A full $50 million smackers, to be precise.

The campaign slogan, "Never Stop Playing" will be featured everywhere from TV commercials, to billboards, to social media and everything in-between.

Sony believes the PlayStation Vita's target market is the 20-year old male who plays games up to eight hours a week or more, and will attract this demographic by airing commercials for the Vita during shows like Tosh.0, South Park, and the upcoming 500th episode of The Simpsons.

Want more PlayStation Vita coverage? Bookmark out PlayStation Vita tag page, and stay tuned all week for launch news, reviews and more.

[Source: NY Times]


Tags:   sony, PS Vita, hot
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