Report Indicates Black Ops 2 Reveal Has Boosted Call of Duty Hype 400%
Posted on Thursday, May 3 @ 11:10:23 PST by Alex_Osborn
Black Ops 2 is taking the world by storm. Following its Tuesday night reveal, the game has gone on to triple its predecessor's day one sales on Amazon. And it doesn't stop there, as research firm Neilsen Media has reported that since the launch trailer hit the web, the Call of Duty franchise has seen a 400% jump in awareness.
This ridiculous spike in buzz for the series can be attributed to all of the chatter that has been going on via social media sites as well as various forums and blogs. Back on Monday, a total of 4,911 messages were amassed from forums regarding the game, but now, following the official unveiling, that number has jumped up to 21,454.
If you've seen the mind-blowing trailer, the huge jump in Black Ops 2 hype shouldn't come as all that much of a surprise. And as you might expect, the platform most discussed when referencing the game was the Xbox 360.
According to Neilsen analyst Mickey Campione, “Historically, buzz has been at its highest around launch time for Call of Duty, generating up to 69,942 messages on a single day. As far as pre-launch buzz goes, today’s buzz total of 21,454 is second highest, only to May 31, 2011′s 21,728 messages. The buzz on [that day] came after Activision announced their Call of Duty: Elite online community."
It looks like we'll just have to wait until the game's November release to find out if Black Ops 2 can manage to live up to the snowballing level of buzz.
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