More Reviews
REVIEWS The Incredible Adventures of Van Review
Van Helsing returns to Borgovia to slay monsters and take revenge. Is the final installment of this popular ARPG series considered a worthwhile conclusion?

Epanalepsis Review
Adventure…?
More Previews
PREVIEWS Trine 3: The Artifacts of Power Preview
The popular puzzle-platforming series moves from 2D to 3D, but will it be a flawless jump or a headlong dive into a bottomless crevasse?
Release Dates
NEW RELEASES Class of Heroes 2G
Release date: 06/02/15

LEGO Jurassic World
Release date: 06/12/15

Deception IV: The Nightmare Princess
Release date: 06/14/15

RIDE
Release date: 06/23/15


LATEST FEATURES The Top 10 Beards in Gaming as Magnificent as Geralt's... Almost
From hipsters to burly men to RPG protagonists, beards are in. These ten characters make bushy look beautiful.

Diving Back In: A Rise Of The Tomb Raider Wish List
How this year's Tomb Raider can improve upon its predecessor.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP oblivion437     In all the talk of graphical downgrades no one seems much preoccupied with 'why?'.  Why build something and then proceed to tear it down, piece by piece, in the hope that ever more diminished expectations about the final product won't be severe enough to...

GAMING NEWS

Research Shows Only 2.2% of Free-to-Play Users Buy Stuff

Posted on Wednesday, April 9 @ 12:00:00 Eastern by


App testing firm Swrve has reported that only 2.2% of free-to-play users actually end up buying something or paying for anything in the games they play.

Swrve watched 10 million new players in 30 games over 90 days and noticed that spending was not even among users and that 46% of revenue came from just 10% of paying users.

Swrve further discovered that player retention continues to be a huge challenge to developers as over 60% of users tracked quit playing a game within 24 hours of downloading and installing the software.

The report continues to stress that early monetization is important in both getting users to pay and in retention, but I would argue that maintaining a satisfying gameplay loop within the "free-zone" before asking a user to pay anything would prove more successful in both areas.

For example, The Simpsons: Tapped Out came bootstrapped with EA's Origin service, but by maintaining a ton of free content through updates and special events, the app has clung to the top 100 charts. Having a killer brand like The Simpsons doesn't hurt the title either.

Why are so many players bouncing out of free-to-play games or never paying a cent to the developers? Most of the mechanics suck! Everything is a copy of everything else. The app market has lowered the cost of publishing interactive software, but that shouldn't be an excuse for lazy game design or cash-grabbing mechanics.
Related Games:   The Simpsons: Tapped Out
Tags:   Free-To-Play
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution