More Reviews
REVIEWS Wayward Manor Review
Not even the power of Neil Gaiman and The Odd Gentlemen could save this game from a fate worse than death: a terrible score.

ONE PIECE Unlimited World Red Review
"Unlimited World Red"? More like "Sorta Limited Town and Extended Areas... Red. And Blue. And Some Yellow."
More Previews
PREVIEWS Hand of Fate Preview
Dungeons & Dragons mixed with the Batman: Arkham series... wait, what?!
Release Dates
NEW RELEASES Sacred 3
Release date: 08/05/14

Hohokum
Release date: 08/12/14

Tales of Xillia 2
Release date: 08/19/14

Plants Vs. Zombies: Garden Warfare
Release date: 08/19/14


LATEST FEATURES Gaming For Good: Charity for the Win
Playing video games for charity is becoming easier everyday. Livestream, join a fundraising guild, or game at your own pace. There are many different ways gamers can contribute to numerous charitable causes.

PlayStation’s Colorful Console Past and Its Bright, White Future
Sony will release the white PlayStation 4 in September, so let's take a walk through the company's hardware history.
MOST POPULAR FEATURES Picking Your Gender: 5 Industry Professionals Discuss Queer Identity in Gaming
Women from Naughty Dog, ArenaNet, Harmonix, and Gamespot unite to talk about what they want from games in terms of diversity.
 
Coming Soon

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP Kakulukia
Why Sunset Overdrive Can Go Suck A Lemon
By Kakulukia
Posted on 07/14/14
Yesterday, while cleaning up my media center, I found my copy of Ratchet & Clank: Into The Nexus, which I bought sometime before Christmas last year. I had been pretty excited about this game pre-release, what with it being the first "traditional", albeit shorter than usual,...

GAMING NEWS

Research Shows Only 2.2% of Free-to-Play Users Buy Stuff

Posted on Wednesday, April 9 @ 12:00:00 Eastern by


App testing firm Swrve has reported that only 2.2% of free-to-play users actually end up buying something or paying for anything in the games they play.

Swrve watched 10 million new players in 30 games over 90 days and noticed that spending was not even among users and that 46% of revenue came from just 10% of paying users.

Swrve further discovered that player retention continues to be a huge challenge to developers as over 60% of users tracked quit playing a game within 24 hours of downloading and installing the software.

The report continues to stress that early monetization is important in both getting users to pay and in retention, but I would argue that maintaining a satisfying gameplay loop within the "free-zone" before asking a user to pay anything would prove more successful in both areas.

For example, The Simpsons: Tapped Out came bootstrapped with EA's Origin service, but by maintaining a ton of free content through updates and special events, the app has clung to the top 100 charts. Having a killer brand like The Simpsons doesn't hurt the title either.

Why are so many players bouncing out of free-to-play games or never paying a cent to the developers? Most of the mechanics suck! Everything is a copy of everything else. The app market has lowered the cost of publishing interactive software, but that shouldn't be an excuse for lazy game design or cash-grabbing mechanics.
Related Games:   The Simpsons: Tapped Out
Tags:   Free-To-Play


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution