More Reviews
REVIEWS Etrian Odyssey 2 Untold: The Faf Review
I dunno what a "Fifnir" knight is, but damn is he scary-lookin'. And his game... it's pretty damn good too.

Godzilla (PS4) Review
Godzilla fans enjoyed the recent film, but will they feel the same way about the new video game?
More Previews
PREVIEWS Sid Meier's Civilization: Beyond Preview
Fans were mad about Beyond Earth. Rising Tide should fix that.
Release Dates
NEW RELEASES Stick 'Em Up 2: Paper Adventures
Release date: Out Now

BlazBlue: Chrono Phantasma EXTEND
Release date: Out Now

Lost Dimension
Release date: Out Now

Goat Simulator
Release date: 08/11/15


LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP oblivion437 Update: I was unfortunately not aware of Shamus Young's severe criticism of Fallout 3 available here to link in the original piece and I regret that.  It dovetails rather nicely with what I've written and it's much better executed than my piece.  I strongly recommend anyone...

GAMING NEWS

Research Shows Only 2.2% of Free-to-Play Users Buy Stuff

Posted on Wednesday, April 9 @ 12:00:00 Eastern by


App testing firm Swrve has reported that only 2.2% of free-to-play users actually end up buying something or paying for anything in the games they play.

Swrve watched 10 million new players in 30 games over 90 days and noticed that spending was not even among users and that 46% of revenue came from just 10% of paying users.

Swrve further discovered that player retention continues to be a huge challenge to developers as over 60% of users tracked quit playing a game within 24 hours of downloading and installing the software.

The report continues to stress that early monetization is important in both getting users to pay and in retention, but I would argue that maintaining a satisfying gameplay loop within the "free-zone" before asking a user to pay anything would prove more successful in both areas.

For example, The Simpsons: Tapped Out came bootstrapped with EA's Origin service, but by maintaining a ton of free content through updates and special events, the app has clung to the top 100 charts. Having a killer brand like The Simpsons doesn't hurt the title either.

Why are so many players bouncing out of free-to-play games or never paying a cent to the developers? Most of the mechanics suck! Everything is a copy of everything else. The app market has lowered the cost of publishing interactive software, but that shouldn't be an excuse for lazy game design or cash-grabbing mechanics.
Related Games:   The Simpsons: Tapped Out
Tags:   Free-To-Play
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution