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GAMING NEWS

Sega Closing Five Studios In Europe

Posted on Thursday, June 28 @ 14:57:54 Eastern by

Sega Europe COO Jergen Post revealed that the company will be closing a total of five European offices in France, Germany, Spain, Australia, and Benelux by the end of the year. Luckily, the UK studios The Creative Assembly and Sports Interactive have been spared.

This move is not that surprising given that Sega already announced they would streamlining their company in US and Europe, but it is worrisome to see any well-known developers closing down so many studios within the next five months.

Sega will re-focus its efforts on Aliens, Sonic, Total War, and Football Manager as well as their digital downloads:
Basically for us it's putting a lot of focus into those studios and into their IPs. So Total War coming out of Creative Assembly, Football Manager coming out of Sports Interactive, so we want to diversify, so we want to have an increased focus on those brands. And we want to become better and more successful with those.

At the moment for us those are the four IPs we are talking about, they are our AAA IP. At the moment we are looking into options of course, but it's not like we are already developing some other titles in addition to that, no. It's a focus on those four core IP, and in addition to that we'll have digital. And digital still means 50-75 releases every year, so that's still a big number.
Jergen Post also commented on how difficult it is to introduce new IPs in the current market:
The big IPs are becoming bigger, whether that's FIFA, Call Of Duty or Assassin's Creed, those titles are just becoming bigger and bigger and it's harder and harder to break into the market with new IP. And there's a big transition at the moment.

It's still a fantastic business, because if you combine everything it's massive and it's growing. But we had to make the changes we are making right now, in order to be better prepared for the future.
[Source]
Tags:   Sega, Sonic


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Comments
  • Herb211
    Herb211

    Joined: May 2009
    Posted: Jun 28th, 2012 at 3:18 pm
    Lets get a damn Total War on Mac then....besides freakin Rome.
  • tinymhg
    tinymhg

    Joined: Jun 2011
    Posted: Jun 28th, 2012 at 3:48 pm
    No Mac' s except Big ones or with cheese sauce.
  • OdiousLupous
    OdiousLupous

    Joined: Jul 2011
    Posted: Jun 28th, 2012 at 4:05 pm
    Mmm the deliciousness of pc... and cheeseburgers.
  • xDUMPWEEDx
    xDUMPWEEDx

    Joined: Jan 2012
    Posted: Jun 28th, 2012 at 4:40 pm
    So uhh...how about Dreamcast 2? :)
  • danielrbischoff
    danielrbischoff

    Joined: Nov 2009
    Posted: Jun 28th, 2012 at 5:07 pm
    I miss SEGA of old. So much attitude and spirit. This is not the same company that created Segata Sanshiro.
  • OdiousLupous
    OdiousLupous

    Joined: Jul 2011
    Posted: Jun 29th, 2012 at 11:00 am
    back in the day Sega had some great ideas for games but implemented them so poorly.
  • elmoreoocyte
    elmoreoocyte

    Joined: Apr 2012
    Posted: Jun 28th, 2012 at 5:09 pm
    I feel really bad about having to Google "Benelux." I really need to get out more often.
  • Ivory_Soul
    Ivory_Soul

    Joined: Nov 2005
    Posted: Jun 28th, 2012 at 8:35 pm
    I think they should cut Sonic out or hand it off to a different studio. They have been losing so much money on Sonic games and they just don't get it.

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