Silicon Knights: Used Games Forcing Multiplayer into Single-Player Games
Posted on Friday, May 27 @ 17:18:57 PST by Nicholas Tan
Developers want you to purchase games new, as they don't get a dime from people buying games used. That's the whole point of Limited Editions, pre-order bonuses, and for those who do purchased used games, online codes and DLC. Not only has this changed the marketing strategies of games, but it has also changed single-player games, says Silicon Knights boss Denis Dyack:
In other words, the introduction of multiplayer is an attempt to convert gamers who flip their games often into those who keep their games and thus are pressured not to participate in the used market at all. But how successful can this possibly be? Apart from Halo, Gears of War, and Call of Duty - all of which I would describe as multiplayer games that happen to have single-player campaigns - there are hardly any instances of a single-player game with an added multiplayer mode that's so good that it changes their gamer's trading habits.
Nope, not even Assassin Creed: Brotherhood's multiplayer is that good. And let's not even talk about Bioshock 2's. Even a (pretty much) pure multiplayer game like Brink doesn't prevent players from eventually trading it in once they're done with it.
So maybe it's true that, in the not-so-distant future, cloud computing or the transaction system of Steam will take over the industry; likely when the price for a, say, 10 terabyte hard drive becomes affordable. Maybe the time when people stop purchasing physical copies of games in retail stores will come to an end within my lifetime. Maybe then I will stop being asked whether I would like a subscription to Game Informer.
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