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Home News Sony Files Lawsuit After Kevin Butler Appears In Commercial With Nintendo Wii

GAMING NEWS

Sony Files Lawsuit After Kevin Butler Appears In Commercial With Nintendo Wii

Posted on Sunday, October 7 @ 08:24:37 Eastern by Jonathan_Leack

Yes, the image you see above is of Kevin Butler playing the Nintendo Wii, and yes, it was enough to cause a lawsuit in America's beloved justice system.

A Bridgestone tire commercial that aired on televisions across the United States last month depicted Kevin Butler playing Mario Kart on the Nintendo Wii. The script goes as far as having Butler call the Wii by name and footage of the console and game are shown throughout the commercial. Consequently, Bridgestone removed the video from YouTube and changed the commercial to exclude Butler after some rumblings of Sony having its feelings hurt.

Knowing corporations and how sue-happy they are, of course that wasn't enough. Sony has already filed a lawsuit against not only Bridgestone, but a company named Wildcat Creek that was registered by Jerry Lambert, the real-world name of Kevin Butler. The entry states that the lawsuit is over trademark infringement, leading us to believe that somewhere in Lambert's contract there is mention of him not appearing in ads for Nintendo or Microsoft.

It's definitely weird seeing Lambert excited to play the Wii after years of appearing as the charismatic and awesome face of PlayStation products, but he should be able to play on whatever platform he wants while on television. Well, at least in a perfect world, anyway.
Tags:   Kevin Butler, Sony


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Comments
  • UghRochester
    UghRochester
    Joined: Jun 2006
    Posted: Oct 7th, 2012 at 9:13 am
    Whatever happened to his GM at a carpentry job?
    1 1
  • wildmario
    wildmario
    Joined: Jan 2007
    Posted: Oct 7th, 2012 at 9:14 am
    Console wars round XXX! FIGHT!
    0 1
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Oct 7th, 2012 at 11:05 am
    Wow... really. Okay if there was a breach of contract I guess I can understand but it kinda reads like they own him and he cant ever be seen using a competitor.

    It
    Only
    Does
    Litigation.
    0 0
  • De-Ting
    De-Ting
    Joined: Nov 2006
    Posted: Oct 7th, 2012 at 11:16 am
    The scene in Hercules where Hades yells "I OWN YOU!!!" just went through my head...
    0 0
  • ShadeTail
    ShadeTail
    Joined: Nov 2006
    Posted: Oct 7th, 2012 at 11:18 am
    I'll wait to hear more details before I form a solid opinion. Sony might have a real case here, depending on the wording of the non-compete clause. But unless Mr. Lambert appeared in the Bridgestone ad "in character" as it were, this seems pretty shaky.
    0 0
  • Jessica_Vazquez
    Jessica_Vazquez
    Joined: Sep 2010
    Posted: Oct 7th, 2012 at 11:35 am
    I'm very curious to see if there was something in his contract that said he could NEVER appear in a commercial with another console.
    0 1
  • napsterxxl
    napsterxxl
    Joined: Mar 2006
    Posted: Oct 7th, 2012 at 11:50 am
    this could either work or be the dumbest piece of s**t I care to remember, it all depends on the wording of the contract.
    0 0
  • TurinAlexander
    TurinAlexander
    Joined: Sep 2006
    Posted: Oct 7th, 2012 at 2:30 pm
    Sadly, the first thought through my head when I saw the commercial was that Sony was going to sue someone.
    0 0
  • WILLS_COOL_MODE
    WILLS_COOL_MODE
    Joined: Oct 2010
    Posted: Oct 7th, 2012 at 4:22 pm
    If he's still doing ads for Sony I don't see why this is surprising, that's generally how contracts work. I haven't watched TV for some time now though, so I don't know if he is.
    0 0
  • Ivory_Soul
    Ivory_Soul
    Joined: Nov 2005
    Posted: Oct 7th, 2012 at 4:38 pm
    His real name is Jerry Lambert?! Why the fake name? It's more awesome, he should legally change it.
    0 0
  • Captain_Mallow
    Captain_Mallow
    Joined: Feb 2011
    Posted: Oct 8th, 2012 at 3:47 pm
    He should probably be sued for being stupid. Seriously, I'm guessing he made a pretty good amount of cash fronting for the PlayStation and unless something has happened I haven't heard about, he'd probably be in line for more spokesperson work for them. Then he goes and plays with a Wii in a tire commercial? That's just stupid, unless he was intentionally trying to piss off Sony. I have to believe his contract had limits on this type of thing (if it didn't, then shame on Sony).
    0 0

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