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Home News Sony Hires Top Ranked Media Agency To Promote PlayStation

GAMING NEWS

Sony Hires Top Ranked Media Agency To Promote PlayStation

Posted on Monday, February 25 @ 14:37:46 Eastern by Alex_Osborn

Sony announced its new, next-gen console just last week (in case you didn't get the memo), and the company's got a lot of work ahead of it if it wants to successfully launch a brand-new piece of hardware in just nine months' time.

As such, “Lead Media Agency” Carat will now be working with Sony to beef up the company's marketing efforts. "All of the participating agencies presented outstanding approaches during the selection process. Carat presented an innovative model that will drive significant marketing value to SCEA, and we look forward to partnering with them," SCEA's PlayStation Brand Marketing SVP Guy Longworth said.

Sony also recently announced its partnership with creative ad agency Bartle, Bogle, Hegarty New York, which will be working in conjunction with Carat to spread the word about PlayStation through advertisements and the like. Let's hope that this marks a turnaround for Sony's marketing, as the PlayStation manufacturer's track record in this arena is far from impressive.

Thanks, PlayStation LifeStyle.
Tags:   Sony, PS4


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Comments
  • uptown710
    uptown710
    Joined: Jun 2011
    Posted: Feb 25th, 2013 at 2:51 pm
    They're going all out
    0 1
  • friggest
    friggest
    Joined: Mar 2008
    Posted: Feb 25th, 2013 at 4:20 pm
    Theirey're*
    0 0
  • TurinAlexander
    TurinAlexander
    Joined: Sep 2006
    Posted: Feb 25th, 2013 at 3:37 pm
    If I see a single ad or commercial for the PS4, they will have beaten Nintendo's marketing efforts. I have no idea how the Nintendo expects to sell those silly things if the don't advertise.
    0 3
  • PineappleUltra
    PineappleUltra
    Joined: Jan 2013
    Posted: Feb 25th, 2013 at 4:12 pm
    True, and the sad part is it would be really easy to market the Wii U into a commercial campaign. I mean, it is the ONLY console you can use while dropping a deuce.
    Just off the top of my head:

    Wii U- sit. spray. play. *toilette flushes in background...
    0 1
  • Stickyellowsock
    Stickyellowsock
    Joined: Oct 2009
    Posted: Feb 25th, 2013 at 7:12 pm
    Well hopefully they won't be as bat-**** insane as the ps3 launch advertisements...I still see that creepy baby in my dreams
    0 0
  • Alex_Osborn
    Alex_Osborn
    Joined: Jan 2012
    Posted: Feb 25th, 2013 at 8:15 pm
    Your dreams?! I see that baby in my nightmares... :P
    0 0
  • Stickyellowsock
    Stickyellowsock
    Joined: Oct 2009
    Posted: Feb 26th, 2013 at 9:09 am
    After the war...My dreams are my nightmares
    0 0

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