More Reviews
REVIEWS Fallout Shelter Review
Bethesda's strategic vault simulator is fun and nostalgic, but will the publisher get fallout for the micro-transaction advantage?

Batman: Arkham Knight Review
Rocksteady concludes its Batman trilogy with Scarecrow, the mysterious Arkham Knight, and a whole lot of Batmobile.
More Previews
PREVIEWS Etrian Odyssey 2 Untold: The Faf Preview
Etrian Odyssey 2 Untold: The Fafnir Knight has a long name, but don't make fun of it. It can kick your ass.
Release Dates
NEW RELEASES BlazBlue: Chrono Phantasma EXTEND
Release date: Out Now

Lost Dimension
Release date: 07/28/15


LATEST FEATURES Top 10 Gaming Panels at Comic-Con 2015
Featuring Rise of the Tomb Raider, Deus Ex: Mankind Divided, Halo 5: Guardians, and whatever Blizzard is developing in secret.

The 10 Best Games to Play This Summer When You're Bored
This hot Summer has plenty of hot games.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP whytenoiz ~~        When I was eleven years old, it was a very good year, and I can remember my daily routine vividly. These were the years before I owned a Sony Playstation, and I used to venture to my friends house - everyday after school - to watch him play through Final...

GAMING NEWS

Sony Hires Top Ranked Media Agency To Promote PlayStation

Posted on Monday, February 25 @ 14:37:46 Eastern by Alex_Osborn

Sony announced its new, next-gen console just last week (in case you didn't get the memo), and the company's got a lot of work ahead of it if it wants to successfully launch a brand-new piece of hardware in just nine months' time.

As such, “Lead Media Agency” Carat will now be working with Sony to beef up the company's marketing efforts. "All of the participating agencies presented outstanding approaches during the selection process. Carat presented an innovative model that will drive significant marketing value to SCEA, and we look forward to partnering with them," SCEA's PlayStation Brand Marketing SVP Guy Longworth said.

Sony also recently announced its partnership with creative ad agency Bartle, Bogle, Hegarty New York, which will be working in conjunction with Carat to spread the word about PlayStation through advertisements and the like. Let's hope that this marks a turnaround for Sony's marketing, as the PlayStation manufacturer's track record in this arena is far from impressive.

Thanks, PlayStation LifeStyle.
Tags:   Sony, PS4
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution