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FEATURED VOXPOP samsmith614 Since game design is a business, I decided to see what's really selling well for the PS4. I did this search a week ago, and at the time, out of the top 20 bestsellers on Amazon 10 had not even been released yet. By now some have been released. But others still have not. And yet others...

GAMING NEWS

Sony Kicks Off New Kevin Butler Campaign

Posted on Tuesday, August 30 @ 07:46:40 Eastern by


The "It Only Does Everything" campaign was Sony's most successful ad since the PS3 launched back in 2006. And although anything would be better than creepy crying babies, the success was mostly due to the Flavor Flav of PlayStation, Kevin Butler. His antics amused, his words of wisdom resonated - the VP of nearly everything entertained with each commercial and appearance.

It's really no surprise that after leaving his post as VP at PlayStation for a more lucrative role as President of Economy Flooring, that SCEA President, Jack Tretton, would try to woo him back. And woo he did. Wooed Kevin Butler across a pond via waverunner, flaming crossbow in hand, only to no-look flaming crossbow shoot and ignite a sign to reveal Sony's new ad slogan: Long Live Play.

Epic, I know.


Tags:   Sony, PS3, Kevin Butler


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