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Home News Sony Kicks Off New Kevin Butler Campaign

GAMING NEWS

Sony Kicks Off New Kevin Butler Campaign

Posted on Tuesday, August 30 @ 07:46:40 Eastern by


The "It Only Does Everything" campaign was Sony's most successful ad since the PS3 launched back in 2006. And although anything would be better than creepy crying babies, the success was mostly due to the Flavor Flav of PlayStation, Kevin Butler. His antics amused, his words of wisdom resonated - the VP of nearly everything entertained with each commercial and appearance.

It's really no surprise that after leaving his post as VP at PlayStation for a more lucrative role as President of Economy Flooring, that SCEA President, Jack Tretton, would try to woo him back. And woo he did. Wooed Kevin Butler across a pond via waverunner, flaming crossbow in hand, only to no-look flaming crossbow shoot and ignite a sign to reveal Sony's new ad slogan: Long Live Play.

Epic, I know.
Tags:   Sony, PS3, Kevin Butler


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Comments
  • ReinhardtBII
    ReinhardtBII
    Joined: Oct 2007
    Posted: Aug 30th, 2011 at 8:52 am
    Wow. Just.... wow.
    0 0
  • mrallamericanboy
    mrallamericanboy
    Joined: Jun 2006
    Posted: Aug 30th, 2011 at 9:31 am
    this commercial makes me want to go buy a ps3 a lot. like super a lot.
    0 1
  • danielrbischoff
    danielrbischoff
    Joined: Nov 2009
    Posted: Aug 30th, 2011 at 10:11 am
    Then I guess it worked.
    0 0
  • 213EDD
    213EDD
    Joined: Sep 2007
    Posted: Aug 30th, 2011 at 9:44 am
    No look aiming included in newest PS3 firmware hacks
    0 0
  • Bras
    Bras
    Joined: Jul 2008
    Posted: Aug 30th, 2011 at 9:20 pm
    It was all excellent until I saw "Now starting at 249" I feel like the boys who bought the 3DS a couple of months ago ¬¬'
    0 0
  • Bretimus_v2
    Bretimus_v2
    Joined: Jan 2009
    Posted: Aug 30th, 2011 at 9:43 pm
    Awesome tear away clothese moment, reminds me of Airplane.
    0 0

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