Sony: No PS4 Anytime Soon; Focus Is On PS3, Vita

For the 100th time, Sony will deny the existence of the PS4 until the day it is revealed. If Sony admitted right now that the PS4 is coming out at this E3 then that would effectively be announcing the new console right now, which isn't how they want to do it.

Sony wants to make people think that the PS3 is just hitting its stride so people continue to purchase it for that reason. Everyone can stop posting these articles because Sony is going to deny the PS4 until the second its announced at this years E3 keynote.

What you say is true about developing for the lowest common denominator. Maybe it would be wise for Sony to break from the competing cycle altogether.

Someone rose the skeptical question as to how much more powerful a new system would actually be. Technology has not advanced significantly to give a massive generation boast, and the PS3 is still underutilized. So suppose Sony keeps PS3 going until the 'middle' of the Xbox Next lifespan, then drops a bombshell system. It would be like being the first next-next generation. Or it could fall the way of the Dreamcast, where it was superior but never took off...

This is why I like the PC...

I love Sony for this!!! Maybe not the most business savy move but I couldn't be happier. Let the Xbox players get a new system, it still probably won't be as powerful as the PS3! The only reason to get PS4 started is strictly competitive. I think this is actually Sony appreciating its customer's "We know you spent somewhere between $700 and $200 for a PS3, well get ready to throw it in the garbage and shell out $800 for a PS4", that would suck! The PS3 still has so much potential and I have no intention of buying another system any time soon, so, I appreciate it Sony!

The real problem is in the last two lines on the penultimate paragraph.
The winner is the one who releases the worse product, how logical is that?

Sony better be preparing something huge come 2013, like an E3 preview of the PS4 and a Christmas release.

If the PS Vita does as poorly in the US as it did in Japan, a botched PS4 release could KO Sony. I think we're going to continue to see Sony being super-careful & cautious with their announcements. However, I don't think they can afford to be the last console released again this time. Getting too far behind this generation could make them a whole generation behind for the PS5 (if they're still around then). Plus the PS3 can't help them weather the storm like the PS2 did if the PS4 launch goes bad, the consoles sold & massive library just aren't there this time. I kind of wish they would just forget about the PS3, look at what went so right for the PS2, and model the PS4 after that.