Sony Patent Will Pause Games To Show Ads

I'm in the same boat as you, and there is no way I will put up with that type of marketing, a game that comes with an annoying form of this will simply not be bought.

I could see it in F2P games, but it would be colossaly stupid to add it into paid titles.

Reasons like this makes me feel more comfortable around hacking

Marketing is about coming up with the most retarded ideas ever just to troll consumers.

If this happens in any game I ever play I promise to never buy the product that is presented as I will be too annoyed at said product for interrupting my fun.

I already pay $65 a game you greedy ****s.

I thought the point of shoving ads everywhere was to reduce cost to the product the ad is being shoehorned into?

Brb getting a best brand cola

Wow i cant enjoy a video game with out having advertisement creamed in my face. Screw sony screw xbox. Long live torrents, F@#k The man.

Wow. I thought I had my choice narrowed down on what next gen console I was going to buy (I am sticking to one this gen, and both handhelds. No time for more) But now, if this comes to pass, I may just get a gaming rig and go back to being primarily a PC gamer. That is the most idiotic idea ever. I pay for cable, and have to have commercials. I pay insane amounts for tickets and popcorn at movies and still have to watch commercials and then 20 friggin minutes of previews. I WILL NOT allow them to interrupt the small amount of serenity I get from gaming for MORE ads. It is ludicrous that they even THINK this is a good idea.

Wolf mad, wolf smash! :hugs pc:

God that would suck. "...and now a word from our sponsor."

Lol, I can see it now. "I am commander Shepard and Abercrombie is my favourite store on the Citadel"

Laura Croft fashions a slingshot from her Hanes white cotton sports bra.

Even if this is just Sony's way of keeping PSN free, they can kiss their whole company's ass goodbye.

It waits until you die 5 times in a row at the same part, then pops up a screen ad "speaking of sucking, the new Dyson bagless vacuums are out now."

Would developers have any way of preventing this from happening in their games?

I meant from more of a legal standpoint. I can definitely see this being challenged if it gets pushed through. Imagine how much this would throw you off if it popped up in the middle of Journey.

yep if they do this my ps3 will be out the window and they will be down 1 more loyal customer

I wouldn't be surprised if this was for the rumored streaming service. It makes sense there, and I'd be okay with it as long as the ads are infrequent.

Sport games already have a lot of advertising (NBA2K, Madden, etc) but at least there it makes some sense, but I can't imagine a game like, let's say, Journey, or Shadow Of The Colossus with ads.

When Kaz Hirai took over as the company CEO, I knew that he'd have to do something drastic - if you've read lately, Sony has been literally bleeding money for YEARS in all of their divisions, with the Playstation/gaming division included. Reading this makes me more certain that Sony is going to adopt some of MS's policies of being very ad-friendly; when a company is losing so much money year after year, they're going to have to make some drastic changes in order to survive in the long run. I don't agree that this is what they should do, but I'm a bit more saddened at knowing what the near future holds for our consoles. If this comes to fruition, I'll stick with Xbox provided they don't get crazier with ad placements.

So long as the game is free, I'm ok with it. Otherwise, I might just turn to literature for entertainment.