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Home News Sony to Focus on Younger Audience with PS3

GAMING NEWS

Sony to Focus on Younger Audience with PS3

Posted on Tuesday, December 6 @ 09:19:43 Eastern by


The Nintendo Wii has been successful by aiming at a younger demographic and at families. Kinect is also boding well by doing the same. Now, Sony wants a piece of the pie.

SCEE's new CEO Jim Ryan told IndustryGamers of the strategy:

I think you’ll see us taking the console more towards a slightly younger demographic. More family market. The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3.

Sony is going to face an uphill battle. Not just because the other console manufacturers are doing so well in this space, but because the PlayStation Move is so utterly worthless - for families, for core gamers, for everyone.

Simply put, there aren't enough games for the PlayStation Move worth buying. There's not even enough horrible shovelware to pour down the necks of unsuspecting families and children. Until they can make the PlayStation Move appealing (and they're going to need a miracle), Sony will continue to take a backseat to the other, more family-friendly consoles.

How do you think that Sony can penetrate the family market?
Tags:   ps3, sony, PlayStation Move


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Comments
  • usaglory
    usaglory
    Joined: Mar 2009
    Posted: Dec 6th, 2011 at 9:53 am
    Funny enough, I don't think that *****-like aberration will be penetrating anything.
    0 0
  • Bretimus_v2
    Bretimus_v2
    Joined: Jan 2009
    Posted: Dec 6th, 2011 at 10:00 am
    Put quality resources on it. Thus far, I've seen nothing but palette swaps of other console's games. My kids like a couple of the games that involve the Move, but they still prefer the controller.
    0 0
  • TheJx4
    TheJx4
    Joined: Jun 2011
    Posted: Dec 6th, 2011 at 1:25 pm
    Skylanders is great, haven't played Disney Universe yet, I like "younger audience" games.
    0 0
  • wildmario
    wildmario
    Joined: Jan 2007
    Posted: Dec 6th, 2011 at 1:44 pm
    Sony is waaaaay too late to be jumping on the family bandwagon. Nintendo milked that for all its worth and are moving on.
    0 0
  • drathbone
    drathbone
    Joined: May 2011
    Posted: Dec 7th, 2011 at 4:15 am
    Doesn't the Kinect kinda do this too and all the games suck?
    0 0
  • wildmario
    wildmario
    Joined: Jan 2007
    Posted: Dec 7th, 2011 at 5:50 am
    The Kinect seemed to be wanting to copy Nintendo from the start, which they were too late on that to begin with. With move, everyone was calling it a Wii in HD and Sony didn't seem to be interested in family games till a bit more recently. Of course no matter how Microsoft or Sony spin it, Nintendo already rode the casual horse into the sunset.
    0 0

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