Sony to Focus on Younger Audience with PS3
Posted on Tuesday, December 6 @ 09:19:43 PST by Anthony Severino
The Nintendo Wii has been successful by aiming at a younger demographic and at families. Kinect is also boding well by doing the same. Now, Sony wants a piece of the pie.
SCEE's new CEO Jim Ryan told IndustryGamers of the strategy:
Sony is going to face an uphill battle. Not just because the other console manufacturers are doing so well in this space, but because the PlayStation Move is so utterly worthless - for families, for core gamers, for everyone.
Simply put, there aren't enough games for the PlayStation Move worth buying. There's not even enough horrible shovelware to pour down the necks of unsuspecting families and children. Until they can make the PlayStation Move appealing (and they're going to need a miracle), Sony will continue to take a backseat to the other, more family-friendly consoles.
How do you think that Sony can penetrate the family market?
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