More Reviews
REVIEWS DRAGON: A Game About a Dragon Review
Sporting stylish hand-drawn visuals, offbeat humor, and retro gameplay, this Medieval fantasy game eschews violence in favor of adolescent behavior.

The Evil Within: The Consequence Review
Juli Kidman faces her fears in a terrifying finale.
Release Dates
NEW RELEASES Farming Simulator 15
Release date: 05/01/15


LATEST FEATURES BAMF BABES #6: The Boss
"One must die and one must live. No victory, no defeat. The survivor will carry on the fight. It is our destiny... The one who survives will inherit the title of Boss. And the one who inherits the title of Boss will face an existence of endless battle."

Top 10 Characters That Would Make Great DLC for Mortal Kombat X
What characters could survive a guest appearance in MKX? Here's a hint: Clowns are pretty evil.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP UrbanMasque
The Joys of RPing
By UrbanMasque
Posted on 04/24/15
As some of you probably know I work with Corsair to help cover their gaming product launches and create content around their gaming-event based video coverage. Recently, I was asked by Corsair to participate in one of their Throwback Thursday Gaming Videos which basically interviews current...

GAMING NEWS

Square Enix Admits Company 'Lost Focus’ on Core Audience

Posted on Monday, March 31 @ 11:00:00 Eastern by Alex_Osborn


Following the success of the 3DS exclusive JRPG Bravely Default, it has become readily apparent to Square Enix that gamers would much rather prefer the company to release games that cater to the core, rather than attempting to appeal to a wider crowd with middling results.

In an interview with Nikkei Trendy (via Siliconera) Square Enix president Yosuke Matsuda admitted that the publisher has made some poor decisions in the past in an effort to cater to a larger audience. 

"If you focus too much on the global aspect, you might lose sight of who you're actually making the game for," he explained. "For example, if you look back at 2013, we've had some home console games made for a global audience that struggled."

Matsuda then went on to cite Hitman: Absolution as a prime example, adding:

The development team for Hitman: Absolution really struggled in this regard. They implemented a vast amount of 'elements for the mass' instead of for the core fans, as a way to try getting as many new players possible.

It was a strategy to gain mass appeal. However, what makes the Hitman series good is its appeal to core gamers, and many fans felt the lack of focus in that regard, which ended up making it struggle in sales.

So, as for the AAA titles we're currently developing for series, we basically want to go back to their roots and focus on the core audience, while working hard on content that can have fans say things like 'this is the Hitman we know'. I believe that is the best way for our development studios to display their strengths.

The Square Enix exec also discussed its more recent Japanese-centric games, noting that the titles that tried to incorporate western elements for the sake of global appeal not only failed to resonate with gamers in Japan, but also the gaming public at large.

In the past, when we developed console games with a worldwide premise, we lost our focus, and not only did they end up being games that weren't for the Japanese, but they ended up being incomplete titles that weren't even fit for a global audience.

On the other hand, there are games like the JRPG we made for the Japanese audience with the proper elements, Bravely Default, which ended up selling well all around the world.

Here's to hoping this means that Final Fantasy XV is a return to form for Square's long-running role-playing franchise.
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution