More Reviews
REVIEWS Firefall Review
Repetitive gameplay makes this fall a little boring.

The Walking Dead: Season Two Review
At this point, you’re not coming back for the zombies. Let’s get down to business.
More Previews
PREVIEWS Geometry Wars 3: Dimensions Preview
Put up some movie glasses, because Geometry Wars is entering the third dimension.
Release Dates
NEW RELEASES Destiny
Release date: 09/09/14

FIFA 15
Release date: 09/23/14

Ar Nosurge: Ode to an Unborn Star
Release date: 09/23/14

Persona 4 Arena Ultimax
Release date: 09/30/14


LATEST FEATURES And I Was All "Hell Yeah I'll Play a New Dreamcast Game"
I just played a Dreamcast game that was released in... wait, 2014?

A Comprehensive Guide to Dealing with Controversy in the Video Game Industry
Need help wading through the latest misogyny/homophobia/racism/corruption debate in the gaming industry? Paul Tamburro’s here to help!
MOST POPULAR FEATURES The Updating List of PAX Indies
We're heading to PAX Prime! Are you looking to check out a few unique indie games while you're there? UPDATED: Dragon Fin Soup, Dungeon of the Endless,

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP samsmith614 Since game design is a business, I decided to see what's really selling well for the PS4. I did this search a week ago, and at the time, out of the top 20 bestsellers on Amazon 10 had not even been released yet. By now some have been released. But others still have not. And yet others...

GAMING NEWS

Square Enix Files Trademark, Moves to Drop Enix from Name?

Posted on Tuesday, August 16 @ 07:46:08 Eastern by


Square Enix's business has been down in the dumps lately. Down the shitter. Down the drain. Just plain down! Most gamers feel that once Squaresoft, known for some of the best RPGs ever created, started on this downward spiral ever since they merged with competitor Enix to form Square Enix.

We're guessing even Square Enix thinks this, as they've filed for a new trademark which hints at the company dropping the "Enix" part of their name to become known as simply, "SQUARE".

When the trademark first surfaced, it was believed to be Square Enix's attempt at a Steam- or Origin-like service for Square Enix products. But further analyzing the trademark, the filing mirrors that of their old filing for the Square Enix namesake trademark.

SQUARE trademark: 

Computer game software; video game software; sound recordings in the form of optical discs, magnetic discs and semiconductor ROMs featuring music and fictional stories; audio visual recordings in the form of optical discs, magnetic discs and semiconductor ROMs featuring music and animated fictional stories; prerecorded compact discs featuring music; prerecorded video discs featuring music and animated fictional stories; mouse pads; straps for cellular phones; video game controllers; downloadable musical sound recordings; downloadable ring tones for mobile phones; downloadable wallpaper graphics for mobile phones; downloadable electronic publications in the nature of magazines, journals and newsletters in the field of computer games and video games. Providing on-line computer games; providing on-line video games; providing information on computer game strategies and video game strategies via computer networks and global communication networks; providing information on entertainment in the field of computer games, video games, card games, animated cartoons, comics, novels and magazines; providing on-line non-downloadable comics; providing on-line non-downloadable magazines, journals and newsletters in the field of computer games, video games, cartoons and general entertainment.

 Square Enix trademark:

Computer game software; video game software; sound recordings in the form of optical discs, magnetic discs, tapes and semiconductor ROMs featuring music and/or musical entertainment; audiovisual recordings in the form of optical discs, magnetic discs, tapes and semiconductor ROMs featuring music, animation and/or entertainment; prerecorded compact discs featuring music; prerecorded digital video discs featuring music, animation and/or entertainment; prerecorded video cassettes featuring music, animation and/or entertainment; computer software for browsing and navigating through websites on global communication networks; computer software for sending and receiving messages and electronic mail; computer software for personal scheduling; decorative magnets; mouse pads; straps for cellular phones; sunglasses; memory cards; memory card cases; CD cases; computer keyboards; computer and video game joysticks; video game controllers; downloadable computer graphics software, namely, downloadable wallpapers or downloadable screen savers for the screens of computer displays or mobile phone displays; downloadable computer graphic software containing downloadable animated active wallpapers or downloadable animated screen savers for the screens of computer displays or mobile phone displays; downloadable video recordings featuring cartoon characters and/or video game characters; downloadable musical and sound recordings; downloadable game programs; downloadable electronic publications in the nature of magazines, journals, newsletters and manuals in the fields of computer games, video games and general entertainment.

The similarities are definitely there, albeit with a few differences. If there's any publisher that needs to revamp their image, it's Square Enix. This could be the first step in establishing that new image.

What do you think?
Tags:   Square Enix


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution