Star Wars: The Old Republic Doubles Revenue Through Free-To-Play
Posted on Friday, May 10 @ 10:21:21 PST by Jonathan_Leack
Despite a rough start, Star Wars: The Old Republic has enjoyed the spoils of a free-to-play business model since last July. Not only has it introduced a wealth of new players, but it has made the game much more profitable for EA.
EA President of Labels Frank Gibeau stated during the latest earnings call:
As mentioned yesterday, World of Warcraft is currently struggling to keep its subscribers retained, losing 1.3 million players in only three months. Meanwhile, free-to-play games are flourishing. Perfect World's Neverwinter just entered open beta last week and sold over $5 million of virtual content in two days.
Almost exactly a year ago I predicted that free-to-play would become the new standard, and it appears it has. Virtually every upcoming MMO, barring Final Fantasy XIV: A Realm Reborn, is deferring to use the free-to-play model with a cash shop.
On one hand it's nice that you and your friends can play a game without having to pull out your wallets, but the way free-to-play has been implemented has done more harm than good. Several games, including Neverwinter, provide serious advantages to those who cough up money. These games aren't taking notes from Dota 2 or Path of Exile which find a way to be profitable without making purchases seemingly required, not by a long shot.
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