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Home News Tell Valve Why 30% of You Are Buying Hats

GAMING NEWS

Tell Valve Why 30% of You Are Buying Hats

Posted on Wednesday, October 26 @ 11:14:04 Eastern by

You'd think that a company as successful as Valve knows what's going on when all that money flies right into their collective wallets. I mean, you'd think one another 10 spot floats through the window and into their back pockets, they'd know what law of man governs that event.

But they don't. Gabe was talking to people and he was like, "We don't understand what's going on." 20-30% of people who play Team Fortress 2 end up spending money on various microtransactions. That's 10x as many people than those who end up spending money in other free-to-play games.

There seems to be something about the content that significantly changes how your monetization occurs, with apparently much broader participation than you would see out of something like FarmVille. You have to start thinking about how value creation actually occurs, and what it is that people are valuing, and what the statement that something is free-to-play implies about the future value of the experience that they're going to have.

Hats! HATS! That's what people are spending money on! WHAT THE FUCK!

[Source]
Related Games:   Team Fortress 2
Tags:   Team Fortress 2, Valve, DLC


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Comments
  • 213EDD
    213EDD
    Joined: Sep 2007
    Posted: Oct 26th, 2011 at 11:43 am
    Its clearly because they made their game like a drug. First u get one hat Then u manage to unlock another. MUST HAVE MORE NOM NOM NOM
    0 0
  • tinymhg
    tinymhg
    Joined: Jun 2011
    Posted: Oct 26th, 2011 at 12:52 pm
    Funny you should mention drugs... The first one's free...
    0 0
  • wildmario
    wildmario
    Joined: Jan 2007
    Posted: Oct 26th, 2011 at 1:05 pm
    I just see hats as memes; everyone's gotta do it or they look like a tool.
    0 0
  • TheJx4
    TheJx4
    Joined: Jun 2011
    Posted: Oct 26th, 2011 at 1:25 pm
    I've never found TF2 to be a fun game. or....any Valve game besides L4D/Portal for that matter.

    I'll be damned if I ever pay for in-game hats.
    1 0
  • danielrbischoff
    danielrbischoff
    Joined: Nov 2009
    Posted: Oct 26th, 2011 at 2:27 pm
    What the hell is the matter with you? Have you ever really given TF2 a try?
    0 0
  • TheJx4
    TheJx4
    Joined: Jun 2011
    Posted: Oct 26th, 2011 at 6:29 pm
    Sorry for having a different taste in games and not foaming at the mouth for Half-Life 3 and cross-promotion accessories.
    1 0
  • danielrbischoff
    danielrbischoff
    Joined: Nov 2009
    Posted: Oct 26th, 2011 at 6:33 pm
    No one is talking about Half-Life 3... have you really not tried Team Fortress 2? I'm just surprised you don't like it. You're such a shooter-kind of guy.
    0 0
  • De-Ting
    De-Ting
    Joined: Nov 2006
    Posted: Oct 26th, 2011 at 8:37 pm
    I cleverly implied a negative reaction to this post by thumbs-downing it.
    0 0
  • CaptainPicard
    CaptainPicard
    Joined: Sep 2010
    Posted: Oct 27th, 2011 at 12:10 am
    lol Valve is like my favorite game company, everything they touch turns to gold!
    0 0
  • warmaster670
    warmaster670
    Joined: Jun 2007
    Posted: Oct 26th, 2011 at 2:35 pm
    What the **** indeed, if this was any other company the internet would be in flames with how evil it is and how if you buy from them your money goes to murdering puppies.
    0 1
  • warmaster670
    warmaster670
    Joined: Jun 2007
    Posted: Oct 26th, 2011 at 2:36 pm
    Ah bullshit, you can swear and I can't =(
    0 0
  • De-Ting
    De-Ting
    Joined: Nov 2006
    Posted: Oct 26th, 2011 at 3:34 pm
    I never want to see the Scout without a hat. Ever. Again.
    0 2
  • TurinAlexander
    TurinAlexander
    Joined: Sep 2006
    Posted: Oct 26th, 2011 at 4:06 pm
    Actually, I did spent $0.99 on TF2 after it went free to play. I bought the Pyro starter kit, or whatever the hell it's called. I only did it to get the larger inventory though.
    0 0
  • OdiousLupous
    OdiousLupous
    Joined: Jul 2011
    Posted: Oct 26th, 2011 at 9:49 pm
    I bought a key once, one single key, did get a rare spy hat but I never play spy. I might buy the larger inventory space one day tho, Im starting to run outta room. If I ever win the lotto Ill buy everything, till then stop asking for trades random strangers!
    0 0

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