More Reviews
REVIEWS DRAGON: A Game About a Dragon Review
Sporting stylish hand-drawn visuals, offbeat humor, and retro gameplay, this Medieval fantasy game eschews violence in favor of adolescent behavior.

The Evil Within: The Consequence Review
Juli Kidman faces her fears in a terrifying finale.
Release Dates
NEW RELEASES Oddworld: New 'n' Tasty
Release date: Out Now

Farming Simulator 15
Release date: 05/01/15


LATEST FEATURES BAMF BABES #6: The Boss
"One must die and one must live. No victory, no defeat. The survivor will carry on the fight. It is our destiny... The one who survives will inherit the title of Boss. And the one who inherits the title of Boss will face an existence of endless battle."

Top 10 Characters That Would Make Great DLC for Mortal Kombat X
What characters could survive a guest appearance in MKX? Here's a hint: Clowns are pretty evil.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP UrbanMasque
The Joys of RPing
By UrbanMasque
Posted on 04/24/15
As some of you probably know I work with Corsair to help cover their gaming product launches and create content around their gaming-event based video coverage. Recently, I was asked by Corsair to participate in one of their Throwback Thursday Gaming Videos which basically interviews current...

GAMING NEWS

The Better Business Bureau Supports Claims Of False Advertising In Mass Effect 3

Posted on Wednesday, April 11 @ 08:09:37 Eastern by Alex_Osborn

Enraged gamers upset by the ending of Mass Effect 3 have accused BioWare of false advertising because the conclusion isn't "completely" shaped by all of the decisions you made throughout the course of the series, and believe it or not, the Better Business Bureau agrees.

Wait... what?!

That's right, based off of the use of "absolutes" in BioWare's marketing, the Better Business Bureau has in fact determined that the company is guilty of false advertising. In a post on the Consumer News and Opinion Blog, Majorie Stephens from the Better Business Bureau explains their reasoning, saying, "The issue at stake here is, did Bio Ware falsely advertise? Technically, yes, they did. In the first bullet point, where it states 'the decisions you make completely shape your experience', there is no indecision in that statement. It is an absolute."

If you're telling me that the use of absolutes is justification for slamming the dev team behind Mass Effect 3 for false advertising, then you clearly haven't turned on the television in quite some time, as a vast majority of today's commercials use similar language. That's called effective marketing, not false advertising. Is it not implied that the use of this language is intended to build hype and excitement for a product, not issue impossible promises that when taken too literally will never live up to expectations?

So what should game publishers and developers take away from all this? According to Stephens, "the lesson to be learned here is companies should give careful consideration to how they word their advertisements. Otherwise, there could be detrimental effects, especially in the era of social media and online forums." In other words, keep your mouths shut, because if you attempt to promote your game, you're bound to piss off someone.

[Via]
Related Games:   Mass Effect 3
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution