More Reviews
REVIEWS Dokuro (PC) Review
Dokuro makes the jump from handheld to PC, but does it help or hinder this unusual platformer?

About Love, Hate, and the other Review
Simple feelings. Complex puzzles.
More Previews
PREVIEWS Evolve Preview
With multiplayer action set as its focus, Evolve surprised us earlier this month by introducing a single-player campaign mode where you can switch between mercenaries.
Release Dates
NEW RELEASES Kalimba
Release date: Out Now

Persona 5
Release date: 12/31/14

Motorcycle Club
Release date: 01/01/15

Saints Row: Gat out of Hell
Release date: 01/20/15


LATEST FEATURES Downloadable Content Walks the Line Between Fun and Frenzied in Middle-earth
I don’t even care all that much for the Lords of the Rings brand, which makes the content falling under Shadow of Mordor’s Season Pass a pleasant surprise.

Ugly Christmas Sweaters for Gamers
If this awful trend is going to persist, you may as well do it your way.
MOST POPULAR FEATURES Black Friday 2014 Video Game Deals Buyer's Guide
Looking to score the most bang for your buck the day after Thanksgiving? Well look no further! Our Black Friday guide is just the tool you need.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP ryanbates
Gamer Love
By ryanbates
Posted on 12/19/14
When a player one meets his or her player two, it's a beautiful thing. Check out this cake my friend and GameRevolution reader Lindsey L. gave her sweetums on their two-year anniversary!   ...

GAMING NEWS

The Better Business Bureau Supports Claims Of False Advertising In Mass Effect 3

Posted on Wednesday, April 11 @ 08:09:37 Eastern by Alex_Osborn

Enraged gamers upset by the ending of Mass Effect 3 have accused BioWare of false advertising because the conclusion isn't "completely" shaped by all of the decisions you made throughout the course of the series, and believe it or not, the Better Business Bureau agrees.

Wait... what?!

That's right, based off of the use of "absolutes" in BioWare's marketing, the Better Business Bureau has in fact determined that the company is guilty of false advertising. In a post on the Consumer News and Opinion Blog, Majorie Stephens from the Better Business Bureau explains their reasoning, saying, "The issue at stake here is, did Bio Ware falsely advertise? Technically, yes, they did. In the first bullet point, where it states 'the decisions you make completely shape your experience', there is no indecision in that statement. It is an absolute."

If you're telling me that the use of absolutes is justification for slamming the dev team behind Mass Effect 3 for false advertising, then you clearly haven't turned on the television in quite some time, as a vast majority of today's commercials use similar language. That's called effective marketing, not false advertising. Is it not implied that the use of this language is intended to build hype and excitement for a product, not issue impossible promises that when taken too literally will never live up to expectations?

So what should game publishers and developers take away from all this? According to Stephens, "the lesson to be learned here is companies should give careful consideration to how they word their advertisements. Otherwise, there could be detrimental effects, especially in the era of social media and online forums." In other words, keep your mouths shut, because if you attempt to promote your game, you're bound to piss off someone.

[Via]
Related Games:   Mass Effect 3
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus