More Reviews
REVIEWS Rare Replay Review
Rare has had a profound impact on the gaming industry, and this collection is a catalog of its timeless designs.

Etrian Odyssey 2 Untold: The Faf Review
I dunno what a "Fifnir" knight is, but damn is he scary-lookin'. And his game... it's pretty damn good too.
More Previews
PREVIEWS Sid Meier's Civilization: Beyond Preview
Fans were mad about Beyond Earth. Rising Tide should fix that.
Release Dates
NEW RELEASES Goat Simulator
Release date: 08/11/15

Metal Gear Solid V: The Phantom Pain
Release date: 09/01/15

NHL 16
Release date: 09/01/15


LATEST FEATURES BAMF BABES #12: Talia al Ghul [Batman Arkham City]
"Thousands of warriors have fallen in pursuit of the Demon. Would-be successors have proven to be nothing more than children battling the enormity of creation."

Call the Fight: Dying Light Flourishes During Dead Island 2’s Woes
These two games were set up to compete, only for one to suffer an embarrassing defeat.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP oblivion437 Update: I was unfortunately not aware of Shamus Young's severe criticism of Fallout 3 available here to link in the original piece and I regret that.  It dovetails rather nicely with what I've written and it's much better executed than my piece.  I strongly recommend anyone...

GAMING NEWS

The Better Business Bureau Supports Claims Of False Advertising In Mass Effect 3

Posted on Wednesday, April 11 @ 08:09:37 Eastern by Alex_Osborn

Enraged gamers upset by the ending of Mass Effect 3 have accused BioWare of false advertising because the conclusion isn't "completely" shaped by all of the decisions you made throughout the course of the series, and believe it or not, the Better Business Bureau agrees.

Wait... what?!

That's right, based off of the use of "absolutes" in BioWare's marketing, the Better Business Bureau has in fact determined that the company is guilty of false advertising. In a post on the Consumer News and Opinion Blog, Majorie Stephens from the Better Business Bureau explains their reasoning, saying, "The issue at stake here is, did Bio Ware falsely advertise? Technically, yes, they did. In the first bullet point, where it states 'the decisions you make completely shape your experience', there is no indecision in that statement. It is an absolute."

If you're telling me that the use of absolutes is justification for slamming the dev team behind Mass Effect 3 for false advertising, then you clearly haven't turned on the television in quite some time, as a vast majority of today's commercials use similar language. That's called effective marketing, not false advertising. Is it not implied that the use of this language is intended to build hype and excitement for a product, not issue impossible promises that when taken too literally will never live up to expectations?

So what should game publishers and developers take away from all this? According to Stephens, "the lesson to be learned here is companies should give careful consideration to how they word their advertisements. Otherwise, there could be detrimental effects, especially in the era of social media and online forums." In other words, keep your mouths shut, because if you attempt to promote your game, you're bound to piss off someone.

[Via]
Related Games:   Mass Effect 3
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus

More On GameRevolution