More Reviews
REVIEWS Far Cry 4 Review
The open world of Far Cry 4 is wondrous, but is the beauty of Kyrat only skin-deep?

World of Warcraft: Warlords of D Review
Does Blizzard's latest expansion breathe new life into the 10 year-old franchise, or is this MMO finally starting to show its age?
More Previews
PREVIEWS Silence: The Whispered World II Preview
With its absolutely gorgeous sequel, Daedalic aims to create a mid-range difficulty adventure title that will expand the genre to a larger audiences.
Release Dates
NEW RELEASES Geometry Wars 3: Dimensions
Release date: 11/25/14

Kingdom Hearts 2.5 HD Remix
Release date: 12/02/14

Guilty Gear Xrd -SIGN-
Release date: 12/16/14

Kalimba
Release date: 12/17/14


LATEST FEATURES With Two Paths to Walk This Fall, I Recommend Assassins Play AC Unity Over AC Rogue
For fans of this series, it'll be a decision based on hardware. For enthusiasts, returning to the brand's roots will prove enticing.

Nintendo Download November 2014 - Updating Each Week
If you've got credit on Nintendo's digital eShop service or expect to receive a gift card this holiday season, start making your list with our weekly updates.
MOST POPULAR FEATURES Xbox Downloads October 2014 - Updating Each Week
Microsoft's Xbox One console continues an Xbox Live revolution started over a decade ago. Here's hoping Summer of Arcade makes it to the platform next year.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP Master_Craig
Welcome Home - PAX AUS 2014
By Master_Craig
Posted on 11/18/14
Last night I returned home from PAX AUS 2014. Long story short, it wasn't perfect, but it was quite possibly the best weekend I've had this year. It was a lot of fun. If you'd like to continue reading, the long story is just below. Buckle up. This is gonna be...

GAMING NEWS

The Better Business Bureau Supports Claims Of False Advertising In Mass Effect 3

Posted on Wednesday, April 11 @ 08:09:37 Eastern by Alex_Osborn

Enraged gamers upset by the ending of Mass Effect 3 have accused BioWare of false advertising because the conclusion isn't "completely" shaped by all of the decisions you made throughout the course of the series, and believe it or not, the Better Business Bureau agrees.

Wait... what?!

That's right, based off of the use of "absolutes" in BioWare's marketing, the Better Business Bureau has in fact determined that the company is guilty of false advertising. In a post on the Consumer News and Opinion Blog, Majorie Stephens from the Better Business Bureau explains their reasoning, saying, "The issue at stake here is, did Bio Ware falsely advertise? Technically, yes, they did. In the first bullet point, where it states 'the decisions you make completely shape your experience', there is no indecision in that statement. It is an absolute."

If you're telling me that the use of absolutes is justification for slamming the dev team behind Mass Effect 3 for false advertising, then you clearly haven't turned on the television in quite some time, as a vast majority of today's commercials use similar language. That's called effective marketing, not false advertising. Is it not implied that the use of this language is intended to build hype and excitement for a product, not issue impossible promises that when taken too literally will never live up to expectations?

So what should game publishers and developers take away from all this? According to Stephens, "the lesson to be learned here is companies should give careful consideration to how they word their advertisements. Otherwise, there could be detrimental effects, especially in the era of social media and online forums." In other words, keep your mouths shut, because if you attempt to promote your game, you're bound to piss off someone.

[Via]
Related Games:   Mass Effect 3
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


More from the Game Revolution Network




comments powered by Disqus